Senior Planner

Shanghai, Shanghai, China
YUAN 25,000
Business Services
Sales and Marketing

Executive recruitment company Monroe Consulting Group China is hiring on behalf of a local digital agency. Having spent 10 years focusing on digital marketing and social marketing, our client has been developing their business in a down-to-earth manner, making them continuously profitable. Our client now become a world-renowned digital marketing agency. 

Job responsibilities:

  • Responsible for the consumer relevance of the brand communication ideas
  • Lead the strategy development process, working with a team including clients, account managers, and creatives, helping the agency arrive at the most powerful work
  • Identify communication opportunities based on the big idea that fits into the campaign
  • Develop campaign plans that integrate multi-touch points/channels
  • Develop consumer-driven creative briefs, and strategy presentation materials
  • Evaluate the effects of the campaign in the marketplace
  • Work independently with partial supervision

Job requirements: 

  • 3-5 years agency experience in a strategy, planning or similar role
  • Strong strategic and analytical skills (written & verbal)
  • Skilled brief writer with limited need for support to author strategy deliverables
  • Understands how to develop brand strategies and deliver them to market (proven experience is a plus)
  • Understanding of media channels, context planning, go to market planning, inclusive of digital and social
  • Superior verbal, written communication and presentation and persuasion skills
  • Must be detail oriented
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