Monroe Consulting Group, an Executive Recruitment firm, is partnering with an organisation in the Industrial sector to hire an Area Sales Engineer. This opportunity is based in Penang, Malaysia.
Position Overview
This role is responsible for driving sales of material handling equipment, services, and logistics solutions within an assigned territory.
It directly impacts revenue growth, market penetration, and long-term customer relationships across the Northern region.
Key Responsibilities
* Proactive promoting and selling of products, services and solutions to customers and prospects in dedicated areas
* Proactive learning and usage of the sales tools and software systems provided
* Act as account manager for all sales matters from cold call to sales to delivery and service
* Actively listen to customer requirements and work out solutions based on requirements, process flow, TCO and site surveys
* Develop, create, and hold customer‑centric presentations
* Maintain and develop relationships with existing and potential customers in the dedicated area in person and via telephone calls, emails and other social media channels
* Conduct cold calls to arrange meetings with potential customers
* Negotiate the terms and pricing of an agreement
* Configure and calculate product and project deals with correct specifications and costs
* Use marketing materials and promotional pricing to go to market
* Maintain customer data, activities, and opportunities in C4C CRM
* Accounts receivable collection and escalation
Key Requirements
Qualifications & Experience
* Proven experience in sales within industrial equipment, material handling, or logistics solutions environments
* Track record of achieving sales targets and managing assigned territories
Technical / Functional Expertise
* Experience promoting and selling forklifts, warehouse automation, or logistics systems and related services
* Ability to configure and calculate product and project solutions with accurate specifications and costings
* Proficient in using sales tools and CRM systems, including C4C CRM
* Knowledge of TCO concepts, site surveys, and process flow analysis
Soft Skills & Leadership Competencies
* Strong communication, negotiation, and relationship‑building skills
* Proactive, self‑motivated, and comfortable with cold calling and market development activities
* Customer‑focused approach with the ability to listen and translate requirements into solutions
