Executive recruitment company Monroe Consulting Group Indonesia is recruiting on behalf of a leading multinational company in the alcoholic beverages industry. As business expansion continues, our client is seeking an experienced marketing professional with strong expertise in brand activation and experiential marketing for the position of Brand Activation Manager. The role is based in Jakarta, Indonesia.
Key Responsibilities:
- Lead the planning and execution of brand activation strategies to drive consumer engagement, brand awareness, and market impact across key channels.
- Design and deliver high-impact experiential marketing programs, including events, on-ground activations, sponsorships, and brand experiences that strengthen brand connection with consumers.
- Manage end-to-end event execution, including concept development, budgeting, vendor management, logistics, and post-event evaluation to ensure excellence in delivery.
- Collaborate with brand, trade marketing, sales, and agency partners to ensure seamless execution of activation plans aligned with brand objectives and commercial targets.
- Measure and analyze activation performance, providing insights and recommendations to optimize future campaigns and enhance ROI.
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or related field.
- Minimum 7-10 years of experience in brand activation, event marketing, experiential marketing, or related roles, preferably within FMCG or alcoholic beverages industry.
- Strong expertise in planning and executing large-scale events, brand activations, and consumer engagement programs.
- Proven ability to manage agencies, vendors, budgets, and multiple projects in a fast-paced environment.
- Excellent communication, stakeholder management, and project management skills with a strong creative and execution mindset.
