Executive search firm Monroe Consulting Group Philippines is recruiting on behalf of a rapidly growing gaming platform in the Philippines. Our client, a proudly Filipino online sportsbook and eGames platform, is gaining recognition in the gaming and sports entertainment industries. They are also a trusted partner of the Philippine government in promoting responsible gaming. Our client is looking for a Brand Assistant Manager. The position is based in Taguig City, Metro Manila, with on-site working arrangement.
JOB PURPOSE:
Over-all in charge in planning, organizing, and overseeing various projects that embody the brand's business goals and make an impact to the brand's target audience.
Key Job Responsibilities
- Assist in developing and executing brand strategies, campaigns, and annual marketing plans to build brand equity and drive consumer engagement.
- Coordinate with creative, digital, and media agencies to ensure timely delivery of high-impact marketing materials and campaigns.
- Support in conducting market research and competitor analysis to identify consumer insights, trends, and opportunities for brand growth.
- Collaborate with product, sales, and trade marketing teams to support go-to-market initiatives, product launches, and promotional efforts.
- Monitor campaign performance, conduct data analysis, and prepare reports on brand health metrics and ROI.
- Help manage brand budgets, track expenses, and ensure cost efficiency while maximizing campaign impact.
- Coordinate the creation and rollout of packaging, in-store collaterals, and digital content aligned with brand guidelines.
- Assist in the planning and execution of brand events, sponsorships, and consumer activations.
- Ensure consistent brand messaging and visual identity across all communication touchpoints
Key Job Qualification
- Bachelor's degree in Marketing, Events Management, Advertising, Communications or any related field.
- At least 5-8 years of work experience as a brand manager or similar role
- Knowledgeable in the gaming industry
- Ability to think on your feet and problem-solve in stressful situations
- Ability to source, negotiate with, and manage vendors effectively
- Strong analytical mindset - able to interpret data and translate insights into actionable marketing strategies.
- Highly organized, efficient and a problem solver
- Strong communication & negotiation skills and excellent English (written & spoken), with a clear, persuasive writing style
- Excellent time and task management skills
- The ability to work in a dynamic, fast-paced environment, to deadlines
- A bright and pleasant disposition, with a good attitude and self-motivated
- Willingness and ability to work flexible hours as necessary
