Monroe Consulting Group is partnering with a leading company in the tobacco industry to identify an experienced Brand Portfolio Lead. This strategic leadership role is responsible for driving brand growth, overseeing end-to-end product development, and leading integrated marketing initiatives across a portfolio of products. The successful candidate will combine strong commercial acumen with strategic thinking, cross-functional leadership, and a deep understanding of the Indonesian tobacco market and regulatory landscape.

Key Responsibilities

Brand Portfolio Strategy & Market Insights

Develop and execute long-term brand portfolio strategies aligned with overall business objectives.
Conduct in-depth market, competitor, and consumer (3C) analysis to identify growth opportunities and generate actionable insights.
Define and maintain brand positioning, messaging, and visual identity across all consumer touchpoints.

End-to-End Product Development & Commercialization

Lead the full product lifecycle from concept development through commercialization and post-launch evaluation.
Partner closely with cross-functional teams including R&D, Manufacturing, and Regulatory Affairs to ensure successful product delivery.
Develop go-to-market strategies covering pricing, distribution, launch planning, and commercialization.

Integrated Marketing Communications

Develop and execute 360-degree integrated marketing communication strategies to strengthen brand awareness and consumer engagement.
Oversee omnichannel marketing campaigns and ensure all marketing materials align with industry regulations.
Maintain consistent brand messaging across both online and offline consumer touchpoints.

Performance Management

Manage brand budgets and P&L to maximize return on investment while delivering sustainable business growth.
Monitor sales performance, brand health metrics, and key performance indicators to evaluate campaign effectiveness.
Optimize portfolio performance and marketing investments through data-driven decision making.

Leadership & Stakeholder Management

Lead, mentor, and develop a high-performing brand marketing team.
Present strategic recommendations, portfolio performance, and business updates to senior leadership.
Build strong partnerships across internal functions and external stakeholders to ensure effective execution.

Regulatory Compliance

Ensure all marketing activities, product initiatives, and packaging comply with Indonesian tobacco regulations and applicable legal requirements.
Monitor changes in tobacco-related legislation, taxation, and advertising regulations, incorporating them into business planning.
Work closely with Legal, Corporate Affairs, and Regulatory teams to establish compliant marketing practices and governance.

Requirements

Minimum 10 years of experience within the tobacco industry.
Proven experience in Brand Management, Product Marketing, or Category Management, including managing brand portfolios and leading successful product launches.
Master's degree (MBA preferred) or equivalent qualification in Marketing, Business Administration, or a related discipline.
Strong strategic and analytical capabilities with the ability to translate market and consumer insights into commercial strategies.
Excellent stakeholder management and communication skills, with experience collaborating across functions such as R&D, Operations, and Regulatory Affairs.
Demonstrated leadership experience in managing, coaching, and developing high-performing teams.
Strong understanding of Indonesia's tobacco regulatory environment and its impact on brand and marketing strategies.