Executive Recruitment Consultant at Monroe Consulting Group is currently working with an established regional-backed company specializing in comprehensive beverage solutions for the HORECA industry in Indonesia. The company focuses on the distribution of coffee machines, beverage equipment, grinders, coffee products, tea products, syrups, and other consumable beverage solutions for hotels, restaurants, cafés, and related B2B channels. This role will be responsible for leading and scaling the Indonesian business unit, driving revenue growth, market expansion, key account management, operational efficiency, and overall business profitability.
Job Description
- The Business Manager / Lead will be responsible for leading the overall business unit in Indonesia, with a strong focus on business growth, sales execution, market expansion, customer relationship management, and operational excellence.
- The role will develop and implement comprehensive sales strategies aligned with regional business objectives, including product management, distributorship development, channel strategy, and revenue growth initiatives.
- The successful candidate will manage and strengthen relationships with key clients, distributors, business partners, and strategic accounts within the HORECA industry, while identifying customer needs and tailoring solutions to meet market demand.
- This role will lead the sales team in prospecting, negotiating, closing deals, and achieving revenue targets, while also monitoring sales performance, analyzing business data, and developing action plans to improve results.
- The Business Manager / Lead will be responsible for building, training, mentoring, and managing a high-performing team, including sales, technical, and customer support functions.
- The role will identify new business opportunities, potential markets, and strategic partnerships to expand the company's market presence in Indonesia.
- The successful candidate will work closely with regional product and marketing teams to support brand-building activities, market positioning, product visibility, and customer engagement initiatives.
- This position will conduct market research to monitor industry trends, competitor activities, customer preferences, and market opportunities, while providing insights and recommendations to the regional team.
- The role will optimize sales and aftersales processes, improve workflows, reduce turnaround time, and ensure effective coordination between sales, marketing, technical, supply chain, operations, and regional stakeholders.
- The Business Manager / Lead will also be responsible for budget management, sales forecasting, business reporting, cost control, and profitability management to support sustainable business growth.
Requirements
- Bachelor's degree in Business Administration, Marketing, Management, or a related field.
- Minimum 6 years of experience in a management role within the HORECA industry, preferably with exposure to coffee, beverage solutions, equipment, consumables, or related B2B business.
- Strong understanding of the coffee and beverage market in Indonesia, including customer behavior, market trends, competitor landscape, and business opportunities.
- Proven track record in business development, sales growth, strategic planning, and key account management.
- Strong experience in managing B2B sales channels, distributors, HORECA accounts, or strategic business partners.
- Demonstrated ability to achieve and exceed sales targets, while managing revenue growth, cost control, and profitability.
- Strong leadership capability with experience in building, training, mentoring, and managing commercial or cross-functional teams.
- Good understanding of sales operations, aftersales service, customer support, supply chain coordination, and business process improvement.
- Strong commercial acumen with the ability to analyze sales performance, prepare forecasts, manage budgets, and provide business recommendations.
- Excellent communication, negotiation, presentation, and interpersonal skills.
- Hands-on, entrepreneurial, proactive, and comfortable working in a start-up or business-building environment.
- Able to work in a fast-paced environment, manage multiple priorities, and coordinate with both local and regional stakeholders.
