Business Manager Lead (F&B)

  • Sector: Monroe Consumer
  • Contact: Rasyid Hasmiral
  • Client: Monroe Consulting Group
  • Location: Indonesia
  • Salary: Negotiable
  • Expiry Date: 01 November 2026
  • Job Ref: BBBH497169_1790912181
  • Contact Email: rasyid@monroeconsulting.com

Monroe Consulting Group, an Executive Recruitment firm, is partnering with an organisation in the Consumer industry to hire a Business Manager / Lead. This opportunity is based in Indonesia.

Position Overview

Lead the growth and development of the organisation's beverage solutions business in Indonesia, driving commercial performance, market expansion, and operational excellence.

Play a pivotal role in strengthening market presence, enhancing customer relationships, and delivering sustainable profitability across the HORECA sector.

Key Responsibilities

  • The Business Manager / Lead will be responsible for leading the overall business unit in Indonesia, with a strong focus on business growth, sales execution, market expansion, customer relationship management, and operational excellence.
  • The role will develop and implement comprehensive sales strategies aligned with regional business objectives, including product management, distributorship development, channel strategy, and revenue growth initiatives.
  • The successful candidate will manage and strengthen relationships with key clients, distributors, business partners, and strategic accounts within the HORECA industry, while identifying customer needs and tailoring solutions to meet market demand.
  • This role will lead the sales team in prospecting, negotiating, closing deals, and achieving revenue targets, while also monitoring sales performance, analysing business data, and developing action plans to improve results.
  • The Business Manager / Lead will be responsible for building, training, mentoring, and managing a high-performing team, including sales, technical, and customer support functions.
  • The role will identify new business opportunities, potential markets, and strategic partnerships to expand the company's market presence in Indonesia.
  • The successful candidate will work closely with regional product and marketing teams to support brand-building activities, market positioning, product visibility, and customer engagement initiatives.
  • This position will conduct market research to monitor industry trends, competitor activities, customer preferences, and market opportunities, while providing insights and recommendations to the regional team.
  • The role will optimise sales and aftersales processes, improve workflows, reduce turnaround time, and ensure effective coordination between sales, marketing, technical, supply chain, operations, and regional stakeholders.
  • The Business Manager / Lead will also be responsible for budget management, sales forecasting, business reporting, cost control, and profitability management to support sustainable business growth.

Key Requirements



Qualifications & Experience

  • Bachelor's degree in Business Administration, Marketing, Management, or a related field.
  • Minimum 6 years of experience in a management role within the HORECA industry, preferably with exposure to coffee, beverage solutions, equipment, consumables, or related B2B business.
  • Proven track record in business development, sales growth, strategic planning, and key account management.
  • Strong experience in managing B2B sales channels, distributors, HORECA accounts, or strategic business partners.
  • Demonstrated ability to achieve and exceed sales targets while managing revenue growth, cost control, and profitability.


Technical / Functional Expertise

  • Strong understanding of the coffee and beverage market in Indonesia, including customer behaviour, market trends, competitor landscape, and business opportunities.
  • Good understanding of sales operations, aftersales service, customer support, supply chain coordination, and business process improvement.
  • Strong commercial acumen with the ability to analyse sales performance, prepare forecasts, manage budgets, and provide business recommendations.


Soft Skills & Leadership Competencies

  • Strong leadership capability with experience in building, training, mentoring, and managing commercial or cross-functional teams.
  • Excellent communication, negotiation, presentation, and interpersonal skills.
  • Hands-on, entrepreneurial, proactive, and comfortable working in a start-up or business-building environment.
  • Able to work in a fast-paced environment, manage multiple priorities, and coordinate with both local and regional stakeholders.