Executive search firm Monroe Consulting Group Philippines is recruiting on behalf of a leading Food & Beverage franchisor in the Philippines. Our respected client is seeking for a Chief Marketing Officer who will lead the company's brand, marketing, customer growth, and communications strategies. The role is responsible for strengthening brand equity, driving customer acquisition and retention, increasing same-store sales, and supporting franchise expansion through data-driven, customer-centric marketing initiatives. This role has an onsite work requirement in Makati and will be reporting to the Chief Executive Officer.
Key Responsibilities
Brand Leadership
- Lead the overall brand strategy, positioning, and market presence.
- Strengthen brand awareness, customer engagement, and loyalty.
- Ensure consistency of brand identity and customer value proposition across all channels.
Growth Marketing
- Drive customer acquisition, retention, and loyalty initiatives.
- Develop strategies to increase sales, customer frequency, and market share.
- Oversee CRM, loyalty programs, and customer lifecycle marketing.
Marketing & Communications
- Lead digital marketing, social media, public relations, content, creative, and corporate communications.
- Develop and execute integrated marketing campaigns aligned with business objectives.
- Manage marketing budgets and optimize marketing investments to maximize ROI.
Customer Insights & Analytics
- Leverage customer, market, and competitive insights to inform business decisions.
- Monitor consumer behavior, market trends, and campaign performance.
- Translate insights into actionable marketing and growth strategies.
Franchise & Local Store Marketing
- Develop marketing programs that drive local store performance and market growth.
- Partner with Operations and Business Development teams to support expansion initiatives and sales growth.
Leadership
- Build, lead, and develop a high-performing marketing team.
- Foster a culture of innovation, collaboration, accountability, and continuous improvement.
Qualifications:
- Bachelor's degree in marketing, Business Administration, Communications, or a related field.
- At least 10 years of progressive marketing leadership experience, with a proven track record of driving business growth and brand performance.
- Demonstrated success in retail, food & beverage, hospitality, franchising, or other consumer-facing industries.
- Strong expertise in brand management, growth marketing, digital marketing, CRM, customer analytics, and data-driven decision-making.
