Chief Operation Officer

Monroe Consulting Group, an Executive Recruitment firm, is partnering with a leading organisation in the Consumer industry to hire a Chief Operating Officer (COO). This opportunity is based in Malaysia.

Position Overview

This role is responsible to lead the organisation's nationwide sales and operational functions to drive sustainable business growth and operational excellence. Oversee revenue performance, sales target achievement, and the development of a high-performing multi-branch organisation.

Key Responsibilities

  • Lead and oversee nationwide sales and retail operations
  • Drive the achievement of monthly and annual sales targets
  • Develop and implement strategies to improve sales performance and operational efficiency
  • Build, structure and manage high-performing teams across all branches
  • Monitor branch performance, ensuring alignment with company KPIs
  • Strengthen customer experience and operational consistency
  • Collaborate closely with senior management on growth and expansion initiatives

Key Requirements



Qualifications & Experience

  • Proven experience in a senior leadership role within retail, sales, or multi-branch operations
  • Demonstrated track record of delivering strong revenue growth and achieving targets


Technical / Functional Expertise

  • Strategic thinker with a data-driven and performance-oriented mindset
  • Ability to operate effectively in a fast-paced, growth-focused environment


Soft Skills & Leadership Competencies

  • Strong leadership, organisational and people management capabilities
  • Ability to build, structure and manage high-performing teams across multiple branches
  • Strong capability to drive performance, accountability, and operational excellence across the organisation
  • Ability to collaborate effectively with senior management on growth and expansion initiatives