Monroe Consulting Group is partnering with a leading FMCG company to recruit a Commercial Insights Manager. This role is ideal for a commercially minded analytics professional who enjoys transforming market data into strategic business recommendations. The successful candidate will play a critical role in driving portfolio performance by delivering meaningful consumer, shopper, and competitive insights.
Key Responsibilities
Commercial Performance Analysis
- Develop regular business performance reports covering market share, category growth, volume, profitability, and channel performance.
- Analyze portfolio performance across Traditional Trade, Modern Trade, E-commerce, and emerging channels.
- Provide recommendations to improve commercial execution and business performance.
Market & Consumer Insights
- Work closely with syndicated data providers to analyze market trends, consumer behavior, and competitive activities.
- Monitor competitor launches, pricing, promotions, and distribution strategies.
- Generate strategic insights to support portfolio development, innovation, and pricing decisions.
Business Strategy Support
- Partner with Commercial, Sales, Marketing, and Category teams to evaluate marketing effectiveness and portfolio performance.
- Develop compelling business cases and customer selling stories using data-driven insights.
- Support annual planning, forecasting, and strategic business reviews.
Business Improvement
- Identify commercial opportunities and recommend initiatives to accelerate growth and improve business performance.
- Present actionable insights and recommendations to senior stakeholders.
Requirements
- Bachelor's degree in Business, Marketing, Statistics, Management, or a related discipline.
- Minimum 7 years of experience in Commercial Insights, Consumer Insights, Category Management, Marketing Analytics, or Market Research within the FMCG industry or a leading syndicated data provider.
- Strong analytical and problem-solving capabilities with the ability to translate data into business recommendations.
- Experience working with syndicated market data and consumer research.
- Excellent communication and presentation skills with experience engaging senior stakeholders.
- Advanced proficiency in Excel and experience using Power BI, Tableau, SQL, or similar analytics tools. Experience with Python or R is an advantage.
