Sales Strategy & Execution
- Develop and execute comprehensive sales strategies to achieve revenue targets and business growth
- Identify market trends, customer needs, and competitive landscape to drive new business opportunities
- Expand market penetration through effective channel and distribution strategies
- Monitor sales performance against KPIs and implement corrective actions when required
- Build and maintain strong relationships with key clients, distributors, and retail partners
- Ensure high levels of customer satisfaction and long-term partnership development
Marketing & Brand Management
- Develop and implement integrated marketing strategies to strengthen brand positioning
- Drive brand visibility, consumer engagement, and market share growth
- Conduct market research and analyze consumer insights to support data-driven decisions
- Oversee execution of marketing campaigns (advertising, promotions, digital, and content)
- Ensure brand consistency across all platforms and customer touchpoints
- Collaborate with cross-functional teams to align marketing and commercial objectives
Team Leadership & Capability Development
- Lead, motivate, and manage a high-performing sales and marketing team
- Set clear objectives, KPIs, and performance targets for team members
- Monitor team performance and provide regular feedback and coaching
- Identify capability gaps and implement training and development programs
- Foster a culture of accountability, collaboration, and continuous improvement
Job Requirements - Country Lead
- Bachelor's degree in Business Administration, Marketing, or related field
- MBA or advanced degree is a plus
- Minimum 10-15 years of experience in sales and marketing
- At least 5 years in a senior leadership role at country or regional level
- Proven track record in driving revenue growth and market expansion
- Strong experience in developing and managing distribution networks
- Solid strategic thinking with strong execution capability
- Excellent leadership, communication, and stakeholder management skills
- Strong understanding of market dynamics, consumer behavior, and competition
- Experience working with cross-functional and regional/global teams
- Highly analytical, results-driven, and able to operate in a fast-paced environment
