Monroe Consulting Group is recruiting on behalf of a well-established luxury hospitality business in Phuket, serving both international and domestic guests within the premium leisure market, focusing on delivering high-quality guest experiences with a strong presence in Phuket's competitive tourism sector.
We are seeking an experienced Director of Sales to take overall responsibility for the sales function, driving revenue growth, strengthening market positioning, and developing strategic relationships with key business partners and clients. This is a senior commercial leadership position, ideal for a hospitality sales professional who combines strong market knowledge, strategic thinking, business development capability, and hands-on leadership.
Job Responsibilities
Develop and execute annual sales plans covering key domestic and international markets.
Drive revenue growth through new business development, key account management, partnerships, and market expansion.
Build and maintain strong relationships with major travel partners, corporate accounts, agents, and other strategic stakeholders.
Identify emerging market opportunities and develop initiatives to increase business performance.
Lead, coach, and develop the sales team, establishing clear targets and performance expectations.
Work closely with Revenue, Marketing, and Operations teams to optimize commercial performance.
Monitor market trends, competitor activity, customer demand, and industry developments to support business decisions.
Oversee sales budgets, forecasts, pipelines, and performance reporting.
Job Requirements
Hospitality sales experience, including experience in a senior sales or commercial leadership position.
Strong track record in revenue generation, business development, and strategic account management.
Solid understanding of Phuket's hospitality and tourism market, with established industry networks.
Experience managing, mentoring, and developing sales teams.
Strong commercial acumen with the ability to translate market opportunities into business results.
Excellent communication, negotiation, and stakeholder management skills.
Fluent in English
