Monroe Consulting Group is partnering with a leading FMCG company to identify an experienced Head of Commercial Insights. This strategic leadership role is responsible for shaping category strategy through consumer, shopper, and market insights while enabling data-driven commercial decision-making across the organization. The successful candidate will lead a high-performing insights team and work closely with commercial, marketing, sales, and finance stakeholders to drive sustainable business growth.
Key Responsibilities
Category Strategy & Commercial Insights
- Develop and lead long-term category strategies that support sustainable business growth.
- Translate consumer, shopper, channel, and competitive insights into actionable commercial recommendations.
- Establish category vision and strategic roadmaps across multiple product portfolios.
Consumer & Market Intelligence
- Lead qualitative and quantitative research initiatives to understand consumer behavior, market dynamics, and growth opportunities.
- Leverage syndicated data, market research, and internal business data to identify trends and commercial opportunities.
- Develop dashboards and reporting frameworks to support strategic decision-making.
Cross-Functional Business Partnering
- Collaborate closely with Commercial, Sales, Marketing, Category, Revenue Growth Management, Finance, and Channel teams to influence key business decisions.
- Present data-driven recommendations to senior leadership and support strategic planning processes.
- Partner with key customers where appropriate to develop category growth initiatives.
Performance Management
- Monitor category performance, commercial initiatives, and marketing effectiveness.
- Evaluate business performance and recommend actions to improve commercial execution and forecasting accuracy.
- Support sales incentive and commercial performance initiatives through insight-driven recommendations.
People Leadership
- Lead, coach, and develop a high-performing Commercial Insights team.
- Foster a collaborative, insight-led culture while driving capability development across the function.
Requirements
- Bachelor's degree in Marketing, Business, Economics, Finance, or a related field; Master's degree is an advantage.
- Minimum 12 years of experience in Commercial Insights, Consumer Insights, Category Management, Commercial Strategy, or Market Research within the FMCG industry.
- Strong experience working with syndicated data providers such as Nielsen, Kantar, or Circana.
- Demonstrated ability to translate complex data into compelling business strategies and executive-level recommendations.
- Excellent stakeholder management, communication, and presentation skills.
- Experience leading and developing high-performing teams.
- Proficiency in business intelligence and visualization tools such as Power BI or Tableau is highly preferred.
