Monroe Consulting Group, an Executive Recruitment firm, is partnering with a leading firm the Consumer sector to hire a Senior Product Marketing & Partnerships Lead. This opportunity is based in Kuala Lumpur, Malaysia.
Position Overview
This role leads end-to-end go-to-market strategy, product launches, and integrated marketing campaigns across a portfolio of consumer experiences and strategic partnerships. It drives audience growth, commercial performance, and brand engagement through innovative, culturally relevant marketing initiatives.
Key Responsibilities
1. Product Marketing & Go-to-Market Leadership
- Lead the go-to-market strategy and launch planning for consumer products, bundled offerings, and value-added propositions.
- Define positioning, audience strategy, launch mechanics, campaign messaging, and execution road maps to drive adoption and revenue growth.
- Partner with cross-functional stakeholders to translate business opportunities into scalable marketing programmes.
2. Entertainment, Events & Experiential Marketing
- Lead marketing campaigns for live events, festivals, sports, attractions, and premium consumer experiences.
- Develop culturally relevant campaigns that drive awareness, engagement, demand generation, and commercial outcomes.
- Identify opportunities to maximise audience participation and customer acquisition through strategic marketing initiatives.
3. Integrated Campaign Leadership
- Own and lead end-to-end campaign execution across Brand, Creative, Social, PR, CRM, Product, Commercial, and external agency teams.
- Ensure campaigns are delivered with strong alignment, speed, and measurable business impact.
- Drive integrated omnichannel marketing strategies across paid, earned, owned, and partner channels.
4. Strategic Partnerships & Ecosystem Development
- Build and strengthen relationships with strategic partners, brands, event organisers, and ecosystem collaborators.
- Identify co-marketing opportunities, exclusive launches, and audience expansion initiatives.
- Support the development of partnership strategies that contribute to revenue growth and market expansion.
5. Stakeholder Management
- Act as the central marketing lead across product launches and campaign initiatives.
- Ensure strong collaboration, communication, and alignment across internal functions and external partners.
- Influence stakeholders and facilitate decision-making across multiple business units.
6. Audience Growth & Engagement
- Develop and execute always-on marketing initiatives that improve customer acquisition, engagement, retention, and repeat transactions.
- Drive customer life cycle marketing strategies that support sustained business growth.
- Leverage audience insights to optimise campaign performance and customer experience.
7. Performance & Commercial Excellence
- Track campaign effectiveness, business performance, and return on investment metrics.
- Utilise data, insights, and market intelligence to optimise future launches, partnerships, and marketing initiatives.
- Provide strategic recommendations based on performance trends and customer behaviour.
Key Requirements
Qualifications & Experience
- 7-10+ years of experience in Product Marketing, Commercial Marketing, Brand Marketing, or related disciplines.
- Proven experience launching and scaling products, partnerships, programmes, or integrated marketing campaigns.
- Experience working within consumer-facing, lifestyle, entertainment, hospitality, travel, retail, digital platform, or related industries.
- Strong track record of leading cross-functional initiatives in dynamic, high-growth environments.
Technical / Functional Expertise
- Strong expertise in product marketing, go-to-market planning, and commercial campaign execution.
- Experience leading 360-degree marketing campaigns across paid media, social media, public relations, CRM, partnerships, influencer marketing, and brand channels.
- Strong understanding of customer acquisition, retention, engagement, and life cycle marketing strategies.
- Experience managing strategic partnerships, alliance marketing, and co-branded campaigns.
- Ability to develop audience segmentation, positioning, messaging frameworks, and launch strategies.
- Strong analytical capability with experience measuring campaign performance, ROI, and commercial impact.
- Experience translating business objectives into commercially driven marketing plans.
Soft Skills & Leadership Competencies
- Strong strategic thinking and commercial acumen.
- Excellent stakeholder management and cross-functional leadership skills.
- Strong ownership mindset with the ability to drive initiatives from strategy through execution.
- Excellent communication, presentation, and influencing capabilities.
- Strong project management and organisational skills.
- Ability to manage multiple priorities within fast-paced and evolving environments.
- Collaborative leadership style with a focus on building strong internal and external relationships.
- Fluency in English, both written and verbal.
