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Marketing Manager

  • Sector: Monroe FMCG
  • Contact: Avinash Kumar
  • Client: Monroe Consulting Group
  • Location: Malaysia
  • Salary: Negotiable
  • Expiry Date: 04 August 2026
  • Job Ref: BBBH488251_1778050152
  • Contact Email: avinash@monroeconsulting.com.my

Monroe Consulting Group, an Executive Recruitment firm, is partnering with an organisation within the Consumer industry to hire a Marketing Manager. This opportunity is based in Johor Bahru, Malaysia.

Position Overview
This role supports the Marketing function in driving brand growth, customer engagement, and business performance through integrated marketing strategies.
The position plays a critical role in modernising the brand, enhancing customer experience, and responding to evolving market trends.

Key Responsibilities

Digital Marketing & Content Creation

  • Develop and roll out strategies for social platforms, the website, and email to effectively connect with the target audience.
  • Generate original, compelling content (such as articles, videos, and visuals) aligned with brand values and positioning.
  • Lead SEO strategies to maximise online visibility and search rankings.
  • Track and analyse performance metrics, refining tactics to improve reach and engagement.
  • Manage digital assets including Facebook, Instagram, TikTok, Xiaohongshu, website updates, and digital advertising.

Campaign Management & Brand Engagement

  • Organise and launch campaigns to boost sales, drive in-store visits, and strengthen customer retention.
  • Work cross-functionally to ensure marketing initiatives support overall business objectives.
  • Coordinate in-store promotions, events, roadshows, and influencer partnerships to enhance brand exposure and customer experience.
  • Oversee media relations, public relations, sponsorship activities, and brand collaborations.

Analytic & Budget Control

  • Monitor campaign effectiveness with a focus on ROI, engagement, and conversion rates.
  • Prepare detailed performance reports with actionable insights for senior leadership.
  • Oversee and manage the marketing budget to ensure effective allocation of resources and return on investment.
  • Track market developments, customer trends, and competitor activities through ongoing research to identify new opportunities.

CRM & Customer Loyalty

  • Design and manage CRM initiatives and customer loyalty programmes to drive long-term engagement.
  • Implement feedback mechanisms to capture customer insights and support continuous improvement.
  • Analyse customer data to refine retention strategies and personalise marketing efforts.

Partnerships & Stakeholder Coordination

  • Manage collaborations with vendors, media partners, and creative agencies to ensure consistent brand messaging.
  • Represent the brand at industry conferences, trade fairs, and external events.
  • Foster strong internal communication to ensure alignment of marketing strategies across departments.

Brand Stewardship & Customer Experience

  • Safeguard brand identity and consistency across all communication channels and touch points.
  • Develop initiatives to strengthen brand awareness and market positioning.
  • Oversee product presentation and in-store branding to reflect company values.
  • Enhance customer experience by addressing feedback and maintaining high service standards.
  • Manage physical brand assets including packaging, store signage, and branded materials.
  • Attend relevant industry events and exhibitions to expand brand visibility and reach.

Key Requirements

Qualifications & Experience

  • Bachelor's degree in Marketing, Communications, Business, or a related discipline
  • At least 5 years' experience in marketing or brand management, including a minimum of 2 years in a supervisory or leadership role

Technical / Functional Expertise

  • Proven experience in planning and executing integrated marketing campaigns
  • Strong digital marketing capabilities including SEO, email marketing, and key social media platforms (Facebook, Instagram, TikTok, Xiaohongshu)
  • Proficiency in analytics tools such as Google Analytics
  • Graphic design skills are an added advantage

Soft Skills & Leadership Competencies

  • Demonstrated leadership ability with a strong results-driven mindset
  • Excellent communication and cross-functional collaboration skills
  • Creative thinker with strategic awareness of market trends
  • Strong project management skills with the ability to handle multiple initiatives in a dynamic environment
  • Data-driven decision-making and strong analytical capability
  • High level of organisation, attention to detail, and time management
  • Self-starter with proactive problem-solving abilities
  • Proficiency in English; Malay or Mandarin is an added advantage for stakeholder and partner engagement