Monroe Consulting Group, an Executive Recruitment firm, is partnering with an organisation in the Consumer sector to hire a Marketing Manager. This opportunity is based in Bandung and offers the chance to lead brand growth, strategic positioning, and commercial performance across a portfolio of F&B brands.
Position Overview
Lead the development and execution of brand strategies across multiple F&B brands, driving market differentiation, customer engagement, and business growth.
Partner cross-functionally to strengthen brand equity, optimise marketing performance, and unlock new opportunities for sustainable commercial success.
Key Responsibilities
- Develop and drive brand strategies across multiple brands, ensuring clear positioning and differentiation to strengthen market presence and growth.
- Own brand identity and consistency across all consumer touchpoints, including visual identity, tone of voice, and overall customer experience.
- Lead end-to-end integrated marketing campaigns from concept development through execution and performance evaluation, leveraging data to optimize reach and conversion.
- Conduct market, consumer, and competitor analysis to identify growth opportunities and provide insights for the new product development pipeline.
- Collaborate closely with Commercial and Growth teams to align brand strategies with business objectives, revenue targets, and overall commercial performance.
Key Requirements
Qualifications & Experience
- Coming from a strong Brand Management background with 5+ years of experience in the F&B or FMCG industry, including hands-on experience managing multi-brand portfolios.
Technical / Functional Expertise
- Strong expertise in brand positioning and identity management, with the ability to oversee multiple brands and maintain clear strategic direction.
- Strong creative and commercial mindset, with the ability to translate consumer insights into impactful brand strategies, equity, and business growth.
- Excellent project management and cross-functional leadership skills, with experience collaborating closely with Creative, Product, Operations, and other key stakeholders.
Soft Skills & Leadership Competencies
- Strong strategic thinking and business acumen.
- Excellent stakeholder management and collaboration skills.
- Strong communication and presentation capabilities.
- Data-driven decision-making approach with a customer-centric mindset.
- Ability to thrive in a fast-paced, growth-oriented environment.
