Executive recruitment company Monroe Consulting Group Indonesia is recruiting on behalf of a leading multinational company in the alcoholic beverages industry. As business expansion continues, our client is seeking an experienced and well-rounded marketing professional with at least 10 years of experience across brand marketing, brand communications, event marketing, and digital marketing for the position of Marketing Manager. The role is based in Jakarta, Indonesia.
Key Responsibilities:
- Responsible for managing and growing the entire product portfolio, including both local and international brands, by developing and executing integrated marketing strategies to drive brand awareness, consumer engagement, market share growth, and overall business performance.
- Lead brand management initiatives, including brand positioning, portfolio strategy, product launches, and marketing campaigns to strengthen brand equity and commercial performance.
- Plan and oversee consumer activations, events, sponsorships, and experiential marketing programs to enhance brand visibility and create impactful consumer experiences.
- Drive digital marketing and social media strategies, leveraging data-driven insights to optimize campaign performance, consumer engagement, and return on marketing investment.
- Collaborate closely with sales, trade marketing, distributors, agencies, and regional stakeholders to ensure effective execution of marketing initiatives and achievement of business targets.
Requirements:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field; a Master's degree is an advantage.
- Minimum 10 years of marketing experience within FMCG, consumer goods, alcoholic beverages, or related industries, with a strong track record in brand management and business growth.
- Proven experience managing a portfolio of local and international brands, including brand strategy, product launches, consumer activations, and integrated marketing campaigns.
- Strong expertise across brand marketing, brand communications, event marketing, and digital marketing, with the ability to develop and execute data-driven marketing initiatives.
- Excellent stakeholder management, leadership, and communication skills, with experience collaborating cross-functionally with sales, trade marketing, distributors, agencies, and regional or global teams.
