Monroe Consulting Group, an Executive Recruitment firm, is partnering with an organisation in the Industrial sector to hire a Sales Manager. This opportunity is based in Penang, Malaysia, supporting the organisation's growth within the chemical manufacturing industry across multiple sectors.
Position Overview
This role is responsible for driving sustainable sales growth in Malaysia by leading a team of sales and business development engineers while directly managing key strategic customers and principals.
It directly impacts revenue performance, team capability development, customer retention, and long‑term business growth, particularly within the electronics adhesives market.
Key Responsibilities
- Lead, coach, and develop a team of sales and business development engineers to achieve sales targets and pipeline growth
- Set clear goals, KPIs, and performance expectations aligned with organisational objectives
- Conduct regular pipeline reviews, account reviews, and field coaching
- Drive a high‑performance, accountable, and customer‑focused sales culture
- Support hiring, onboarding, and capability development of the sales team
- Own and deliver sales budget and growth targets
- Drive strategic initiatives to expand market share in electronics, semiconductor, and related industries
- Ensure strong pipeline development, conversion, and design‑in activities
- Personally lead and close high‑value or strategic opportunities
- Directly manage and grow relationships with key customers
- Build multi‑level relationships across engineering, procurement, and management within strategic accounts
- Identify and drive design‑in opportunities and long‑term programmes
- Ensure high levels of customer satisfaction and responsiveness
- Act as the primary commercial interface with key principals and suppliers
- Align growth strategy, pricing, product positioning, and target accounts with principals
- Drive joint business plans and ensure execution at country level
- Manage expectations and communication between corporate, principals, and internal teams
- Work closely with Technical Service, Customer Service, Operations, and Finance to support customer needs
- Ensure effective execution of complex projects and key customer requirements
- Coordinate resources to support new product introductions and qualifications
- Gather and analyse market intelligence, including customer applications, trends, competitor activities, and emerging technologies
- Provide strategic input to regional leadership on market direction and opportunities
- Ensure accurate sales forecasting, pipeline tracking, and CRM discipline
- Review team reports and provide clear visibility to management
- Drive data‑driven decision‑making and accountability
- Prepare presentations, business reviews, and performance reports
Key Requirements
Qualifications & Experience
- Minimum 5-10 years of relevant experience in sales management within chemical manufacturing or related industries
- Proven experience leading sales and business development teams
- Demonstrated track record of meeting or exceeding sales and growth targets
Technical / Functional Expertise
- Strong understanding of chemical manufacturing markets, with exposure to electronics adhesives, electronics, semiconductor, or related sectors
- Experience managing key strategic customers and principal or supplier relationships
- Capability in managing complex sales cycles, design‑in activities, and high‑value opportunities
- Strong competence in sales forecasting, pipeline management, CRM usage, and commercial reporting
Soft Skills & Leadership Competencies
- Strong leadership, coaching, and team development capability
- Excellent communication, negotiation, and stakeholder management skills
- Strong commercial acumen with sound technical understanding
- Ability to balance strategic planning with hands‑on execution
- High level of integrity, ownership, accountability, and resilience in a target‑driven environment
