Monroe Consulting Group, an Executive Recruitment firm, is partnering with an organisation within the Consumer industry to hire a Senior Marketing Executive. This opportunity is based in Selangor, Malaysia.
Position Overview
This role focuses on developing and implementing marketing strategies to drive brand awareness, customer engagement, and sales growth within the F&B sector.
The position supports business performance by executing integrated marketing initiatives and ensuring consistent brand representation across channels.
Key Responsibilities
- Strategy Development: Develop comprehensive marketing strategies aligned with business objectives to promote products and services in the F&B industry.
- Content Creation: Create compelling and engaging content for marketing materials, including social media posts, email campaigns, website content, and print materials.
- Market Research: Conduct market research to identify consumer trends, preferences, and competitive landscape to develop strong marketing strategies and campaigns.
- Content Creation: Coordinate with design team and copy writers to create compelling and engaging content for marketing materials, including social media posts, email campaigns, website content, and print materials.
- Campaign Management: Plan and execute promotions, events, product launches, and marketing campaigns to drive brand visibility and sales, while always ensuring clear communications with other departments.
- Collaboration: Work closely with cross-functional teams, in particular operations, to ensure alignment and support for marketing initiatives.
- Documentation: Prepares SPO, EO, Marketing Calendar, P&L, post-event and marketing activity reports for Management's review.
- Performance Analysis: Monitor and analyse marketing performance metrics to measure the effectiveness of campaigns and optimise strategies for maximum ROI.
- Vendor Management: Manage relationships with external vendors, agencies, and partners to support marketing efforts and ensure timely delivery of materials and services.
Key Requirements
Qualifications & Experience
- Degree/Diploma/Certificates in Hospitality Education / Marketing or Branding or equivalent
- 3 years working experience
- Degree/Diploma/Professional certificates
Technical / Functional Expertise
- Understanding of Brand & Outlet concept
- Drive to execute marketing activities - Promos / Events etc.
- Strong understanding of digital marketing channels, social media platforms, and content management systems
Soft Skills & Leadership Competencies
- Fluent in English; Bahasa Malaysia and Chinese is a plus point
- Excellent written and verbal communication skills with a creative mindset
- Ability to multitask, prioritise tasks, and meet deadlines in a fast-paced environment
- Passion for food and beverage industry trends and consumer behaviour
- Detail-oriented with a focus on delivering high-quality work
- Comfortable to work in a non-halal establishment (alcohol is being sold)
