Monroe Consulting Group, an Executive Recruitment firm, is partnering with an organisation in the Industrial sector to hire a Territory Sales Manager. This opportunity is based in Penang, Malaysia, supporting the organisation's expansion within the energy‑efficient air compressor market.
Position Overview
This role is responsible for driving direct sales performance and operational execution across an assigned territory.
It has a direct impact on market share growth, customer retention, team performance, and long‑term profitability within the designated geography.
Key Responsibilities
- Implement sales strategies and drive the team to achieve budgeted sales targets
- Drive and govern adherence to sales processes to ensure long‑term sustainability
- Improve market share through focused direct sales execution within the assigned territory
- Develop and manage relationships with key customers, both existing and potential
- Foster long‑term customer relationships to support recurring business and profitability
- Work closely with the Business Development team to strengthen relationships with technical consultants, energy auditors, and EPC contractors
- Collaborate with government agencies for submission of tender documentation and sales activities
- Coordinate with consultants and build connections to become part of approved vendor lists for key customers
- Leverage market research data to allocate resources effectively and maximise profitability
- Secure favourable pricing, terms, and contracts while ensuring timely collection of accounts receivable
- Work closely with the Aftermarket team to address and resolve customer complaints
- Strengthen market presence and brand awareness through effective networking with stakeholders
- Implement marketing strategies derived from market research insights
- Ensure consistent usage of relevant IT systems and adherence to defined sales processes
Key Requirements
Qualifications & Experience
- Proven experience in sales management within industrial equipment, machinery, or compressor solutions
- Demonstrated track record of achieving sales targets and driving territory growth
- Experience managing customer relationships, key accounts, and regional stakeholders
Technical / Functional Expertise
- Strong understanding of direct industrial sales models and territory management
- Experience working with pricing strategies, contract negotiations, and accounts receivable processes
- Ability to leverage market research and data to inform sales and marketing strategies
- Familiarity with working alongside business development, aftermarket, and technical consulting teams
Soft Skills & Leadership Competencies
- Strong leadership capability to mentor and motivate sales teams
- Excellent communication, negotiation, and relationship‑building skills
- Strategic and commercially driven mindset with strong execution focus
- Ability to network effectively with government bodies, consultants, and industry stakeholders
- Results‑oriented, proactive, and resilient in a competitive and target‑driven environment
