We are currently representing a well-established multinational company in the automotive and lubricants industry, seeking a Trade Marketing Manager to drive impactful trade programs and strengthen retail execution across Indonesia.
This role sits at the intersection of sales and marketing, ideal for someone who understands channel dynamics, distributor behavior, and how to translate strategy into strong in-market execution.
Key Responsibilities
- Develop and execute annual trade marketing strategy and calendar aligned with sales and brand objectives
- Design and implement trade programs (promotions, loyalty programs, trade deals, POSM) to drive volume, visibility, and distribution
- Manage and optimize centralized trade marketing budget, ensuring strong ROI and cost control
- Lead loyalty program strategy and execution (including digital platform engagement and performance tracking)
- Monitor and analyze program effectiveness, sales uplift, and market performance
- Work closely with sales, distributors, and cross-functional teams to ensure seamless execution
- Generate insights from market trends, competitor activities, and shopper behavior
Requirements
- Minimum 5 years of experience in Trade Marketing / Channel Marketing
- Background in FMCG, lubricants, or automotive industries is highly preferred
- Strong understanding of B2B2C channels (workshops, retail, distributors, wholesalers)
- Proven experience in executing trade programs with measurable business impact
- Strong analytical skills with ability to track ROI, performance, and market insights
- Hands-on experience managing trade budgets and distributor execution
- Strong stakeholder management and cross-functional collaboration skills
- Fluent in English
