Head of Marketing - Hospitality

Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta, Indonesia
IDR 100,000,000
Hospitality
Other

Executive recruitment company Monroe Consulting Group is recruiting on behalf of a leading Tech Hospitality company. 

They are in search of a Head Marketing  who will be responsible for people management and develop and implement marketing strategy in support of the overall business objectives.

Job Responsibilities

  • Understand the behaviour, usage, and attitude of the customer towards the products
  • Develop and execute marketing activities through ATL/BTL, PR, partnership, campaigns, social , and other initiatives
  • Support product development and play a critical role in the launch and promotion of new and existing products and services
  • Conduct market, competitor, and product research
  • Collaborate with cross-functional teams to capture new business opportunities
  • Manage and measure marketing campaign costs
  • Evaluate important marketing metrics and ensuring continuous improvement
  • To succeed in this role, you must be a seasoned marketer with a commercial focused mindset and have a proven track of strong leadership skills.


Job Requirements

  • In-depth knowledge of various marketing channels such as (not limited) ATL, BTL, social, digital marketing, and own channel
  • Ability to work in lean and fast pacing startup, including by doing things that don’t scale
  • Proven experience in identifying target audiences and leading across channels marketing campaigns that engage, educate and motivate
  • Experienced in leading a diverse team, with an ability to meet tight deadlines in an environment with competing priorities
  • Experienced in leading a significant product growth from all aspect of the product funnel
  • Experienced in handling company-wide marketing budget
  • Excellent marketing taste combined with an interest in the financial technology sector and strong analytical skills
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