Marketing Director

Makati, Metro Manila, Philippines
PHP 150,000
Engineering
Sales and Marketing

Executive recruitment company Monroe Consulting Group Philippines is recruiting on behalf of a global leader in largest real estate and home-builders company. Our respected client is seeking a seasoned Marketing / Branding expertise with 5- 10 years of solid experience in real estate and architectural designs industry for the position of Marketing Director. The job is based in Makati City, Philippines.

Job Summary:

The Marketing Director develop POS, website, POS materials, advertising layouts, using the approved corporate identity of the brand and negotiate with contractors and sellers, conduct bidding for Media Buying.

Key job responsibilities include: 

  • Prepare, approve and execute marketing budget for the project
  • Develop a creative strategy for the project launch
  • Develop a media strategy for the project launch
  • Buy media inventory in Manila
  • Development of a PR strategy for the project launch
  • Preparation of tactical Marketing Plans for channels and control of their execution
  • Execute CRI by leads (traffic security)
  • Engage external advertising/PR/design agencies for implementation of outsourced work
  • Provide reports on the use of media channels 
  • Provide reports on the effectiveness of media channels 
  • Monitor advertising activities of competitors
  • Branding a construction site / a sales office
  • Conduct marketing research and apply the results 
  • Hold events, press conferences and interact with the media

Job Requirements:

  • Bachelor of Science in any Engineering courses or equivalent    
  • Experienced in advertising / marketing in senior positions for at least 3-5 years
  • Has experience in the real estate for at least 3-5 years 
  • Knowledgeable about advertising and PR strategies, case studies on marketing strategy implementation
  • Has budgeting skills: planning expenses for a month, a quarter, a year
  • Knowledgeable about the laws and regulations governing advertising and business in the Philippines
  • Able to work with the media
  • Has skills for conducting marketing research
  • Has event management skills 
  • Experienced in digital and offline promotion of products on the market
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