Marketing Manager [WFH]

  • Sector: 制药
  • Contact: Jeleica Uy
  • Contact Email: Jeleica@monroeconsulting.com.ph
  • Client: Monroe Consulting Group
  • Location: Manila
  • Salary: Negotiable
  • Expiry Date: 08 July 2022
  • Job Ref: BBBH396704_1654676852

Executive recruitment company Monroe Consulting Group is recruiting on behalf of one of the largest pharmaceutical companies in the worldwide. Our respected client is seeking a Marketing Manager for the pharmaceutical business who will lead the strategic planning and execution of integrated multichannel campaigns for promoted portfolio products across the assigned region. The role reports to the Business Unit Head and will handle 2 to 3 direct reports. Successful candidate will work on a work from home setup.

Duties:

  • Ensure comprehension of Product/Therapy Area strategy to select, customize and share global content to Local Operating Companies (LOCs)
  • Liaise with the LOCs to design the customer journey strategy that will be in line with the country need by leveraging the existing product playbook
  • Provide specific mentoring to the customer experience responsible people in the LoC with regards to the promoted products in the private market and specific materials required in a tender set up
  • Develop the end to end portfolio marketing customer experience plan with LoC input based on available data and channel mix deliverables
  • Provide relevant insight to the Global Brand Teams so needs of the markets are understood and evaluated
  • Perform regular gap assessment for the region and work with the Product Marketing Lead to create specific local materials when content is not provided by Global Brand Teams
  • Provide the Operations Hub with the plan by country /by product to be localized for each promotional cycle
  • Harmonize the integrated campaigns in line with market needs, proposal of solutions and identification of gaps in content or technology
  • Monitor the implementation of global campaign by channel in respective markets and take corrective actions to maximise utilization of globally available materials

Qualifications:

  • Bachelor's degree
  • Experience with pharmaceutical marketing and the code of promotion
  • Experience crafting high-impact customer experience plans that conform to local market needs
  • Experience with multi-channel marketing
  • If you have the following characteristics, it would be a plus:
  • Demonstrated stakeholder management and influencing skills
  • Exceptional communication and organizational skills
  • Ability to problem solve with limited information