Brand Manager (Insurance Technology), Bangkok, Thailand
Executive recruitment company Monroe Consulting is recruiting on behalf of an international insurTech company in Bangkok. The company has been providing general insurance services focusing on motor and non-life insurances to various individual and corporate customers. The position will be responsible for the day-to-day management of the entire brand communication message to the public, which includes brand proposition, value, and storytelling via integrated marketing communication drives through digital and offline channels. Job Responsibilities Plan and execute all the brand campaigns, promotional campaigns, message design, brand content and proposition via the delivery of creative materials through online channels Understand all products, customers, market information and insights and ensure they are integrated into campaign briefs with relevant internal and external parties Coordinate with external outsources to reach a high standard and work efficiency Coordinate with the Hiscox Market Research team in the UK regarding the brand research projects Conduct regular campaign performance evaluation using both qualitative and quantitative sources Deliver regular campaign updates through internal communication channels Coordinate with Website Product Manager on A/B Testing to evaluate communication messages prior to actual implementation In charge of all brand communication channels to deliver extraordinary customer experience such as webpage, IVR. Obtain all the necessary document approvals Drive the Marketing team to reach campaign objectives and strategic priorities Job Requirements Degree in Marketing, Communication, or related subjects. At least 5-year experience in Marketing/Marketing Communication or similar roles An optimism to deliver extraordinary campaigns and drive agency teams. An up-to-date trend setter is a plus. Conveys commercial creativity to demonstrate and develop powerful advertising, effective media plans, and oversee integrated cross-agency teams Great communication and influencing skills as a highly collaborative and flexible marketer Conveys self-initiative and self-managing characteristics to execute campaigns under deadline and budget to reach the best results Proficiency in English both written and spoken is preferred A working understanding of 'owned' marketing channels including PPC and SEO is preferred
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曼谷
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Internal
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THB100000 - THB130000 per month
