The world is changing. Consumers are changing. Business is changing. Are you keeping up with your customers?
This was one of the key questions asked at an event titled ‘Customer 360 – From Offline to Online – How To Get Your Company Ready’ hosted by Magento, a leading content management system for E-commerce websites, and the company’s partner in Asia, I.CUBE (PT Inovasi Informasi Indonesia) during an event in Jakarta recently.
Magento, in publicity material for the event, said Internet technology and mobile adoption were rapidly changing the way consumers behaved and how businesses worked. In an increasingly connected world, businesses that had their eyes on growth and new markets were integrating E-commerce into their strategies, the company said.
“But where do you start? How do you incorporate E-commerce into your company’s strategy? What investments do you make first?”
As well as providing advice on expanding globally into new emerging markets, Magento also asked Indonesian companies if they were prepared to seize new business opportunities in markets that were opened up by the ASEAN Free Trade Area (AFTA) 2015.
Adeline Wu, a recruitment consultant from the Technology Division of international award-winning recruitment company Monroe Consulting Group Indonesia, said it was crucial that Indonesian companies embraced the change to match consumer behaviour and preferences and “embrace the mobile mind shift to ensure positive growth.”
“The strategies for moving online in each country are different. We need to consider things like language barriers, ability to adapt to new technologies, payment systems, and our infrastructure, among others,” Adeline said. “On top of that, we need to ensure that our products stand out.”
Jotinder Dhillon, another recruitment consultant from Monroe Indonesia, said payment gateway services were also emerging with an increasing number of companies emerging with innovative and comprehensive choices of payment options. “In Indonesia, it seems companies are competing to be as complete as possible to attract more merchants to use their services,” Jotinder said. “From a merchant’s perspective, having more payment options will ensure the higher probability of a successful sale, and from buyer’s perspective this will be much more convenient.”
She said Monroe Indonesia’s team of recruitment consultants that specialised in the technology sector maintained their comprehensive knowledge of the technology sector in Indonesia and around the world to provide the very best recruitment solutions to companies operating in the country.