Associate Director Sales & Marketing (Healthcare)

  • Sector: 医院&保健
  • Contact: Alvionita Ashari
  • Client: Monroe Consulting Group
  • Location: Jakarta
  • Salary: Negotiable
  • Expiry Date: 07 July 2025
  • Job Ref: BBBH480486_1746689141
  • Contact Email: alvionita@monroeconsulting.com

Executive recruitment consultant Monroe Consulting Group Indonesia is recruiting on behalf of a Healthcare Provider in Jakarta. Our client is seeking a dynamic and experienced Associate Director of Sales & Marketing to join the team and lead their Marketing & Sales to new heights.

Job Scope:

  • Develop and implement strategies to drive patient growth across outpatient visits, inpatient admissions, and high-value procedures.
  • Design and manage referral programs, including outreach, conversion, and retention initiatives to support consistent referral growth.
  • Create and promote service packages and engagement programs in areas such as chronic disease management, wellness, maternity, and executive health.
  • Lead community outreach through events, partnerships with local institutions, and demographic-specific activities to enhance brand visibility and trust.
  • Partner with clinical departments to plan and execute targeted marketing campaigns for key specialties (e.g., cardiology, orthopedics, neurology).
  • Organize Continuing Medical Education (CME) programs, professional networking events, and referral partner engagement initiatives.
  • Analyze referral patterns by geography and specialty to optimize outreach efforts and improve return on investment.
  • Oversee digital marketing performance across all platforms, manage lead funnels via CRM systems, and ensure effective follow-up and conversion processes.
  • Develop performance dashboards and reports to track patient acquisition, revenue, cost metrics, and marketing ROI.


Qualifications:

  • Bachelor's degree in Marketing, Business Administration, Healthcare Management, or a related field is required.
  • Master's degree (MBA, MHA, or equivalent) is preferred.
  • Minimum of 8-10 years of progressive experience in marketing, business development, or sales, with at least 5 years in a leadership role.
  • Experience in the healthcare industry, hospital marketing, or any related industries is a strong advantage.
  • Proven ability to develop and execute growth strategies, lead cross-functional initiatives, and manage complex marketing campaigns.
  • Strong analytical skills with experience in performance measurement, budgeting, and ROI analysis.
  • Hands-on experience managing digital channels (SEO, social media, paid ads, website), CRM systems, and lead generation campaigns.
  • Excellent leadership, stakeholder management, and team development skills.
  • Strong communication, presentation, and interpersonal skills, with the ability to influence across various levels of the organization.
  • Deep understanding of customer behavior, market dynamics, and referral ecosystems (especially in healthcare or service industries).
  • Experience in managing events, community programs, and professional engagement activities such as CME, webinars, or conferences.