Executive search firm Monroe Consulting Group Philippines is recruiting a Business Development Manager on behalf of a renowned multinational FMCG company. The role is responsible for achieving profitable sales activities through creating and executing route to market plans for assigned modern trade accounts. This role is to be responsible for creation & delivery of sales activities whilst delivering efficient trade expenditure optimization and deliver sustainable growth.
KEY RESPONSIBILITIES:
- Distributor Shortlisting & Appointment: Conduct distributor selection and appointment within the assigned area based on the Idea framework.
- Market Research & Analysis: Conduct thorough market studies to identify new business opportunities, emerging trends, and potential areas for growth, particularly within modern trade (drugstore and/or petrol channels).
- New Business Acquisition: Identify and pursue new business opportunities, including partnerships, alliances, and distribution channels, to expand market presence.
- Route-to-Market Planning: Develop and implement RTM plans based on research feedback, ensuring profitability and efficiency.
- Cross-functional Collaboration: Work closely with marketing, product development, and other departments to ensure cohesive strategies and successful execution of business initiatives.
- Range Expansion: Drive product range expansion and new outlet openings.
- Perfect Store Execution: Ensure implementation of the 6Ps of Perfect Store across accounts.
- Food Quality: Strictly enforce Quality and Food Safety procedures and standards within areas of responsibility, reporting any incidents or potential deviations to the Line Manager or Quality Representative.
- Planning & Strategizing: Develop and finalize three-year plans for local key accounts in collaboration with customer marketing teams.
- Distributor Health Checks: Conduct regular distributor health checks to ensure business is carried out in alignment with company principles and objectives.
- Market Feedback: Provide timely and relevant market feedback to the central team for use in store-level execution and planning.
- Business Development: Deliver overall business goals and performance targets as set by the organization.
- Relationship Management: Manage and strengthen relationships with key accounts and distributors by providing consistent support and development plans.
- People Management (Distributor End): Build and sustain an effective, high-performing distributor sales team that demonstrates strong morale, open communication, and continuous improvement.
QUALIFICATIONS:
- Bachelor's degree in Business, Marketing, or any related field
- At least 4-5 years experience in sales or business development
- roven experience handling modern trade accounts; advantage if have network with drugstore and/or petroleum accounts
- Strong negotiation, communication, and relationship management skills
- Background in route-to-market planning and account development
- Experience in distributor management and trade execution
- Analytical, results-driven, and able to manage trade spend effectively
- Collaborative and able to work cross-functionally with marketing and operations teams
- Proficient in planning, reporting, and market analysis
