The position will be responsible for optimizing the sales and profitability of a product category by analyzing market trends and consumer insights to make strategic decisions. The category manager will oversee the management, pricing, and sales of the sardines category.
Job Responsibilities:
- Translate brand plans into category plans for assigned business unit (sardines category)
- Lead activation planning for specific channels that contribute to brand and channel objectives
- Ensure that all communication plans are translated into an understandable sales format
- Regular and timely cascade of insight-driven data and information on category shares, distribution, and trends
- Ensure budget management by setting, monitoring, and managing the efficient and effective utilization of merchandising / trade related funds
- Provide weekly status report of campaign program planning and execution (internal and competitors) such as promo pack availment, competitive activities, photo reports, audit findings, etc.
- Prepare periodic financial reports and operating results and interpret/analyze data
- Lead the forecasting and budgeting activities of the organization
- Steward CAPEX, investments, and project evaluations (including by-products & toller performance)
Job Qualifications:
- At least 4-6 years FMCG sales and trade marketing experience
- At least 1-3 years in a people management role
- Must come from FMCG background
- Cross-country/cross-department coordination experience an advantage
- Strength in negotiation, Excom presentation, and influence
- With strong leadership potential
- Works well with a diverse group
