Executive Recruitment Consultant at Monroe Consulting Group is working with a well-established and fast-growing distributor within the aesthetic, beauty, and wellness industry. We are seeking an experienced and visionary Director of Sales and Marketing to lead the commercial function across B2B and B2C channels. This role will play a pivotal part in refining the brand's market positioning, scaling strategic initiatives, and accelerating growth in both the professional and consumer verticals.
Key Responsibilities
- Lead, develop, and inspire high-performing Sales & Marketing teams across professional and consumer channels.
- Design and execute growth strategies for both B2B (clinics, doctors, professional accounts) and B2C (retail, e-commerce) segments.
- Drive brand positioning and product marketing in alignment with company objectives.
- Build and nurture relationships with key stakeholders in the aesthetic and wellness ecosystem.
- Optimize go-to-market plans, trade promotions, and digital marketing initiatives.
- Analyze market trends, customer insights, and competitor activities to inform strategy.
- Work closely with executive leadership on business planning and reporting.
Qualification:
- 10+ years of progressive experience in sales and marketing roles, preferably within the beauty, aesthetic, medical, or wellness sectors.
- Proven track record of leading commercial teams and delivering tangible growth.
- Strong knowledge of both professional (B2B) channels and consumer (B2C) distribution including modern retail and e-commerce.
- Strategic yet hands-on leader who thrives in dynamic, fast-paced environments.
- Solid understanding of omnichannel sales, brand management, and go-to-market execution.
- Strong industry network is an advantage.
- Excellent communication, analytical, and leadership skills.
