International award-winning executive recruitment expert Monroe Consulting Group is recruiting on behalf of of a well-known international FMCG company. Our client is seeking a Group Brand Manager to be based in Ho Chi Minh City, Vietnam.
Primary accountability for achieving brand sales and P&L (including NOP) targets for brand(s) in country. Works closely with affiliate Country Manager and Regional Brand Sales and Marketing VP to set goals, develop, and implement plans.
Job Responsibilities:
1. Ensure Customer Growth
- Ensures that brand image and position are properly maintained in people and materials, in accordance with corporate standards.
- Building business partnerships
2. Managers Operational Effectiveness
- Developing goals, budgets, and plans
- Achieves budgeted sales and profitability goals for assigned markets
- Works with regional BrandVPs and affiliate Country Manager to:
- Communicates proposed deviations from global marketing guidelines and offerings to Regional
- Collaborates with Regional to work with
- Collaborates with Finance Manager, Country Manager, and Regional Brand VP to set fiscal plans and efficient
- Proposes media and advertising choices and collaborates with the Regional VP and GMs to negotiate rates with business partners. Final decision lies with the Country
- Goal, budget, and plan execution
- Ensures strong execution of brand marketing and media plans/calendars and major launches.
- Prioritizes key issues and allocates resources based on need.
- Leads activities associated with new door and market launches.
- Works with Regional Brand VP to ensure that affiliate receives products, promotional material (including collateral) art work, and other support within timelines.
- Responsible for forecasting new products and promotional materials in coordination with brand Forecasting Manager (NY), Marketing Services (NY), and the Regional Brand VP.
3. Improves Business Processes
- Identifying Opportunities
- Collaborates with Regional Brand VP to identify opportunities for
- Evaluates competitive challenges for brand and identifies opportunities for growth and profit enhancement.
4. Leads and Develops People
- Provides leadership, guidance, and management to brand staff.
- Articulates a compelling mission - a compelling mission beyond the day-to-day tasks - in a way that inspires others to follow.
- Acts with integrity - honors commitments, takes responsibility for decisions, and behaves consistently.
- Establishes high workplace operating standards and values.
- Sets performance objectives for direct reports.
- Provides Clearly communicates priorities and required results.
- Provides coaching, constructive feedback, development opportunities, and recognition to direct reports and key distributor personnel as appropriate.
- Works with Country Manager and Human Resource Manager to ensure appropriate staffing and establish performance management and development initiatives.
- Sets and communicates high expectations with brand staff.
- Identifies opportunities to develop high potential staff through involvement in new projects, expanded accountabilities, promotions, and/or transfers.
- Ensures proper training of all point-of-sale, area management, and office personnel.
- Ensures that strengths and skills of personnel are developed; monitors training with further coaching and counseling as needed
- Influences others to achieve difficult goals.
- Resolves conflicts and negotiates win-win solutions.
- Shapes environment to foster open communication and teamwork.
- Elicits diverse points of view.
- Acknowledges views and contributions of others.
Job Requirements:
- University level education as a minimum
- Leadership role.
- Over five years of marketing and sales experience, preferably in the luxury/cosmetics-goods industry.
- Experience with all aspects of brand management, g.: marketing, sales, training, merchandizing, and public relations.
- Provided direction, coaching, and developmental opportunities for subordinates.
- Some financial background / having financial background is an advantage.
- Basic understanding of the country's economic, political, social, cultural, and business landscape and issues.
- Good industry knowledge and network of relationships in the industry - with customers, distributors, retailers, suppliers, advertising agencies, and other business partners.
