Head of Growth (Financial Services)

Our client is a leading, well-established financial services firm undergoing an ambitious digital transformation. With a strong presence in Indonesia's capital markets and online trading industry, the company is focused on scaling its mobile-first platform and strengthening its digital growth engine in a highly competitive landscape.

Position Overview

The Head of Growth will be responsible for driving end-to-end digital growth across acquisition, activation, conversion, retention, and revenue expansion. This role integrates performance marketing, CRM automation, data analytics, and product-led growth to build a scalable growth engine, with strong emphasis on mobile app performance and digital funnel optimization.

Key Responsibilities

Growth Strategy & Execution

• Develop a 12-18 month growth roadmap covering new accounts, active traders, deposit volume, trading volume, retention, and LTV.
• Lead high-impact initiatives to accelerate online business performance.
• Present growth performance, insights, and strategic recommendations to leadership.

Digital Acquisition & Performance Marketing

• Own digital acquisition channels including Meta, Google, TikTok, programmatic, SEO, affiliates, and referral programs.
• Manage and optimize marketing budgets (CAC, ROAS, lead quality).
• Implement multi-touch attribution and lead-scoring methodologies.
• Evaluate and collaborate with external agencies where required.

CRM, Lifecycle Management & Automation

• Design and optimize full lifecycle journeys: onboarding → KYC → deposit → activation → trading → retention → reactivation.
• Manage CRM platforms and automation tools.
• Lead segmentation, cohort analysis, personalization, and multi-channel communication.
• Improve trading frequency, retention rates, and user engagement.

Mobile App & Product-Led Growth

• Collaborate with Product, Tech, and UX teams to optimize mobile and web funnels.
• Lead structured experimentation and A/B testing to improve conversion at every stage.
• Identify product growth levers such as referral systems, loyalty programs, gamification, and multi-asset feature expansion.

Data, Analytics & Experimentation

• Build a data-driven experimentation culture.
• Utilize tools such as GA4, Appsflyer/Adjust, Amplitude, Tableau, and PowerBI.
• Develop dashboards and provide data-backed recommendations.
• Ensure accurate tracking and event definitions in collaboration with BI/Data teams.

Cross-Functional Leadership

• Align growth strategy with Marketing, Product, Sales/Telesales, Risk, and Operations.
• Lead and mentor teams across growth, CRM, performance marketing, and analytics.
• Manage prioritization and execution across multiple growth initiatives.

Industry Awareness & Compliance

• Stay updated on trends across forex, CFD, crypto, stock brokerage, and fintech.
• Ensure compliance with OJK and BAPPEBTI regulations related to digital marketing and communication.
• Coordinate closely with compliance teams when launching campaigns.

Qualifications

Required

• 5-10 years of experience in Growth, Digital Marketing, CRM, or Product Growth.
• Experience in brokerage/forex/CFD, fintech trading, crypto exchange, digital brokerage, or mobile-first financial services.
• Strong understanding of growth funnels, CRM automation, performance marketing, retention mechanics, and attribution.
• Highly analytical with strong dashboard and data interpretation capabilities.
• Proven track record of driving measurable growth in acquisition, conversion, retention, or revenue.

Preferred

• Experience launching or scaling mobile trading apps or fintech digital products.
• Experience working closely with BI/Data teams.
• Familiarity with operational risk in online trading.
• Experience leading cross-functional teams.