Executive Recruitment company Monroe Consulting Group Malaysia is recruiting on behalf of a decentralized autonomous organization (DAO) that provides value for investors and gamers in the emerging blockchain metaverse (Social + Gaming + Non-Fungible Tokens).
Our distinguished client is currently looking for a Marketing Lead. The successful candidate will play a pivotal role in shaping and executing their marketing strategy, driving growth and brand awareness. This role requires outstanding communication skills, a deep understanding of the gaming industry, and a passion for designing engaging and innovative marketing campaigns.
Key Responsibilities:
- Develop and implement a comprehensive marketing strategy, ensuring alignment with company objectives and target audience requirements.
- Oversee the planning, creation, and distribution of captivating and relevant content across all marketing channels, including social media, email, and their website.
- Collaborate with internal teams and external partners to develop and launch innovative campaigns and promotions that drive user acquisition, engagement, and retention.
- Analyze and report on the performance of marketing campaigns, leveraging data-driven insights to optimize and refine strategies for improved results.
- Manage and allocate marketing budgets, ensuring the efficient use of resources and maximum return on investment.
- Stay up to date on industry trends, competitor activities, and emerging marketing platforms, identifying opportunities for growth and innovation.
- Establish and maintain robust relationships with key stakeholders, including industry influencers, partners, and media outlets.
- Mentor and oversee a team of marketing professionals, fostering a culture of creativity, collaboration, and continuous improvement.
Requirements:
- Bachelor's degree in marketing, Communications, or a related field.
- 5+ years of experience in marketing, preferably within the gaming or 2industry.
- Demonstrated success in developing and executing marketing campaigns and strategies.
- Exceptional communication, presentation, and interpersonal skills.
- Proficient analytical and problem-solving abilities, with experience in data-driven decision-making.
- Comprehensive knowledge of marketing channels and platforms, including social media, email marketing, and content management systems.
- Familiarity with gaming industry trends, influencers, and communities.
- Proven leadership and team management experience.
