Executive recruitment company Monroe Consulting Group Malaysia is recruiting on behalf of a leading FMCG manufacturer of quality chocolates, confectioneries, and beverages. Our esteemed client is seeking a New Product Development Manager with extensive experience in the FMCG industry to be based in Selangor, Malaysia.
Job Responsibilities:
New Product Strategy & Innovation
- Spot consumer trends, market gaps, and category opportunities to support product innovation.
- Lead idea generation and concept development, working with R&D to test new product formulations, packaging, and formats.
- Conduct market and competitor research to build a strong innovation pipeline.
Cross-Functional Project Management
- Work with teams across Marketing, Sales, R&D, Trade Marketing, Supply Chain, and Quality to bring new products to market smoothly.
- Manage projects from start to finish, ensuring alignment with brand goals, timelines, budgets, and regulations.
- Review product launches and suggest improvements.
Brand & Consumer Engagement
- Develop go-to-market plans including branding, packaging, and promotional activities in-store and online.
- Guide internal and external creative teams on design and marketing materials.
- Coordinate with advertising, PR, media, and digital partners to support product awareness.
Operational & Strategic Optimization
- Improve NPD processes to boost cost-efficiency, reduce lead time, and support sustainability.
- Work with internal manufacturing teams and external vendors to ensure scalable production.
- Help develop long-term cost-saving strategies.
Special Projects & Growth Initiatives
- Lead strategic projects like flagship retail launches, new market entries, or sustainability-driven innovations.
- Support potential mergers, acquisitions, or partnerships that align with product growth plans.
Reporting & Compliance
- Track product development, sales, and key milestones; share insights with senior management.
- Take responsibility for food safety and address any related issues.
- Join or lead cross-functional or ad-hoc projects as needed.
Job Requirements:
- At least 7 years of experience in FMCG marketing, product development, or innovation, with a track record of successful launches.
- Strong leadership and project management skills.
- Analytical thinker with strong communication and stakeholder management skills.
- Creative and consumer-focused, with a good commercial sense.
- Familiar with product regulations and food safety standards.
- Six Sigma Black Belt certification is a plus.
