Executive Search Firm Monroe Consulting Group Philippines is recruiting on behalf of a reputable multinational pharmaceutical company. Our respected client is seeking a Sr. Product Manager and will be responsible in developing, implementing and be accountable for relevant brand strategies to achieve set goals in Philippines. The role will report to the Head of Marketing Work is based in BGC, Taguig on a hybrid work setup.
Key Responsibilities include:
* Develop robust brand strategies in line with the global and regional strategies while customizing to local market situation to ensure sustainable healthy brand growth. This strategy will include the market and persona the product will serve and how it will solve that market's specific challenges.
* Collect and analyze feedback from customers, stakeholders, and other cross-function teams to shape requirements of products. Incorporating this feedback and inputs on product strategy and finding ways to expand product market reach and growth.
* Understand, anticipate, and shape customer needs and use fact-based research to identify market opportunities.
* Work with Head of Marketing and relevant cross function team to create product plans and roadmaps. Suggest ways to track product use and impact on end users.
* To conceptualize, develop, implement, and monitor marketing and communications plans, programs, and activities in support of the business development, strengthen market positioning and enhance profitability for the Company.
* Responsible to develop, plan and implement marketing communication strategy using various communications tools and techniques to drive brand strategies designed to differentiate the products from other competitors, maintain leadership position, and increase awareness and achieve objectives.
* Monitor business performance and external environment to deliver corrective action as required to meet business objectives.
* Ensure that sales force is given timely resources and support needed in the field.
* New products are launched correctly and on schedule.
* Develop relationships and collaborate closely across business and functions to successfully execute on larger projects and brand plans.
* Maps out the product's strategic goals, priorities, and plans and translate this information to communicate across the organization.
* Interact with field force to gain insights on promotional activities for brand. Work closely with field force to develop customer programs in support of the brand
* Interact with CoE/agencies for creative discussions and output.
* Manage relationships with advocacy groups in collaboration with Medical Affairs and Comms/Market Access team and field personnel.
* Oversee market research to identify customer need and potential product ideas/improvements to fill them
Job qualifications:
* Minimum Degree- Bachelor's Degree in Science or any other related discipline.
* Experience and exposure to pharmaceutical business and working culture; extensive and solid brand marketing experience in pharmaceuticals.
* Track record in defending and growing established brands even in a genericized, regulated environment
* Possess strong presentation, planning, organization, and analytical skills.
* Independent, energetic, passionate, proactive, performance driven, committed and open to new challenges.
* Excellent interpersonal and communication skills, both verbal and written.
* Strong team player, adaptable and versatile in working style
