Executive Search Firm Monroe Consulting Group Philippines is recruiting on behalf of a multinational Medical Device company. Our respected client is seeking a Segment Marketing Lead experienced in life science. S/he will work closely with Regional Segment Leads & Country Leader and play a strategic role in developing impactful marketing strategy that is aligned to the regional strategy. The job is based in Taguig City, Philippines.
Key job responsibilities include:
- Translate regional marketing strategy into country specific strategy (e.g., product launches, marketing campaigns, customer campaigns, solution concepts, etc.) with a focus on customer needs and packaging complementary products as holistic solutions
- Lead and execute intra segment marketing initiatives and programmes
- Manage the brand amongst external stakeholders and ensure differentiation against competition
- Work collaboratively with the SEA Marketing Manager to develop and implement best practices in brand marketing and product development
- Drive regular analytics and insights into the local market and customers
- Conduct competitive research
- Provide input on allocation / deployment of clinical resources
- Develop strategic relationships with high value stakeholders / interdependent teams (e.g., Regional Marketing Counterparts)
- Lead and manage dependencies with interdependent team functions
Key job requirements include: - Bachelor's Degree
- Experienced in marketing strategy planning through to execution and leading teams in the Medical Devices industry
- At least 5 years of experience in healthcare and at least 3 years in pharmaceutical marketing
- Team player, strategic thinker, good analytical skills
- Good interpersonal and communication skills
- Must be willing to do field work at least 2x a month
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