Job Responsibilities:
- Develop and implement strategic marketing plans to achieve organizational goals.
- Plan and execute marketing campaigns across various channels (online and offline).
- Oversee brand positioning and ensure brand consistency across all communication channels.
- Manage online presence, including social media accounts, websites, and other digital platforms.
- Utilize digital marketing tools for lead generation, SEO, SEM, and analytics.
- Develop and execute PR strategies to enhance the company's public image.
- Collaborate with cross-functional teams to ensure alignment of marketing efforts with overall business objectives.
- Develop and manage marketing annual planner and budgets.
- Monitor and report on the effectiveness of marketing campaigns.
- Plan and coordinate promotional events, shows, and sponsorships.
- Evaluate the success of events and adjust strategies accordingly.
- Use data analytics tools to measure the performance of marketing campaigns.
- Analyse customer behaviour and market trends to make data-driven decisions.
- Collaborate with sales teams to align marketing strategies with sales objectives.
- Build and maintain relationships with the internal and external stakeholders.
- Stay informed about industry trends and emerging technologies.
- Prepare regular reports on marketing performance for senior management.
- Present findings and recommendations for improvements.
Requirements:
- Minimum of 3 years of marketing experience in Executive level.
- Familiarity with alcohol beverages would be a big bonus or open to Food and Beverage industry.
- Strong knowledge of marketing principles, brand management, and consumer behaviour.
- Excellent leadership, project management, and creative thinking skills.
- Fluency in English and Mandarin is an advantage.
- Comfortable working in ALCOHOLIC Beverages industry.
