Executive search firm, Monroe Consulting Group Philippines is recruiting on behalf of one of the exclusive distributors of concessionaire of wines and liquors. Our respected client is looking for a Trade Marketing Officer. This role will directly report the Vice President who handles the sales and marketing team. This role will require fieldwork and store visit. On-site work in Parañaque City, Mondays to Fridays, 7:30am to 4pm.
Job Description:
- Formulate internal marketing activities, plans and strategies at point of sale
- Collaborate with Sales (Operations) and Marketing Department
- Initiate and Develop Programs for Operations in the form of product knowledge training, etc.
- Create an effective basic training module for newly hired sales staff with measurable and achievable
- learning goals, product training, and knowledge quizzes if feasible
- Conduct store visits to asses current situations and develop solution-based plans to improve efficiency and sales focusing on the following:
- Customer service
- On/off shelf display and planogram or other promotional displays
- Evaluate and study the trends of the market to form effective strategies.
- Store listing of SKU rationalization
- Implement depletion program that stores will be able to follow old stocks, old packaging,
Store Merchandising Program
- Improve Over-all look of store o Review store display to stimulate interest and entice a customer to make a purchase.
- Regular updating of Merchandising Plan and Store planogram per Business Unit
- Review the variety of products available per business unit and top store.
Special Projects
- Update and help improve Facebook account.
Job Requirements:
- Excellent communication skills
- A thorough understanding about sales and marketing strategies
- Preferably with experience in handling Modern Retail Outlets
- Ability to judge the trends of the market and propose effective marketing plans
- Ability to maintain good interpersonal working relationships within and outside the company
- Good planning and organization skills
- Must be highly creative
- Excellent observation and analytical skills
- Ability to work within deadlines and produce good results
- Excellent troubleshooting and problem-solving skills
