Monroe Consulting Group is recruiting on behalf of a leading global FMCG beverages company. Our esteemed client is seeking a driven and professional Brand Manager with experience in the consumer goods industry, specifically in premium products. This position will be responsible for the overall function of marketing including brand plan, strategic planning, brand activations, market intelligence, etc. The position requires a strong sense of pro-active and result oriented attitude.
Key Responsibilities and Job-Related Characteristics:
- Development activation of brand plan for Local and/or International portfolio
- Strong coordination and liase with field representatives to maximize the outcome of the activations and their successful implementation including progress monitoring and feedback.
- Provide inputs to Strategic Planning process.
- Lead coordinate for visibility & branding - both permanent and events
- Ensure brand strategy and activations are in full compliance and in line with brand owner's direction and global vision & Strategy including brand guidelines, etc.
- Monthly & Weekly reporting (brand sales, activities, competition, branding update, etc.). Provide guidance to field representative team in implementing proper merchandising techniques regarding POS materials, display, etc. and promotional activities.
- Identify the right pricing policy for each brand/product - to be in line with brand pricing guidelines index.
- Market intelligence and analysis on competitors' activities, pricing, product potential, market potential, market research/observation, etc.
- Liase and coordinate with sales/field representatives for any matter of marketing aspect in outlet (promotional) contracts.
- Identify incremental volume and growth potential opportunities to be addressed with new product development and manage launch and roll-out plans.
- Development and implementation of Consumer Segmentation by brand/volume/image and focus resources on the right segmentation strategy.
- Ensure full compliance with PR Indonesia operation and Group code of business conduct policy.
Knowledge and Skills Requirements:
- Possess a Bachelor in Marketing/Business or its equivalent.
- Minimum 5 years related working experience, preferably from overseas/major FMCG.
- Graduate from reputable university with minimum 3.0 GPA or its equivalent.
- Well organized; able to manage multiple tasks and prioritize accordingly.
- Ability to work independently and as team-member; and self starter.
- High creativity and result oriented.
- Highly motivated, proactive.
- Excellent comprehension and analytical skills.
- Excellent interpersonal skills and ability to work under pressure.
- Computer literate (especially windows application software) and ability to learn new program if necessary.
- Strong in digital media
- Willing to do regular market visit.
- Competency in spoken and written English
