Executive recruitment consultant Monroe Consulting Group Indonesia is recruiting on behalf of Top-Notch Hospital Chain Provider. Our client is seeking for Digital Marketing Manager position. This job will be based in Bekasi Timur, Indonesia.
Job Responsibilities:
- Develop and execute comprehensive digital marketing strategies aligned with the hospital chain's business goals.
- Oversee the development of annual and quarterly digital marketing plans, incorporating 360-degree digital marketing tactics.
- Manage and enhance the hospital chain's online presence, including website optimization, content creation, and user experience improvements.
- Implement and oversee social media strategies to engage and grow the hospital's audience across various platforms.
- Lead search engine optimization (SEO) efforts to improve organic search rankings and visibility.
- Execute and optimize search engine marketing (SEM) campaigns for targeted reach and lead generation.
- Develop and oversee content marketing strategies, ensuring the creation of relevant and valuable content for different digital channels.
- Collaborate with internal teams and external partners to produce informative and engaging content, including articles, blogs, videos, and infographics.
- Implement and manage analytics tools to track key performance indicators (KPIs) and provide regular reports on digital marketing performance.
- Develop and manage the digital marketing budget, ensuring effective allocation of resources for maximum impact.
- Collaborate with internal departments, including medical professionals and administrators, to align digital marketing strategies with overall business objectives.
Requirements:
- Bachelor's degree in Marketing, Digital Marketing, Business, or a related field. Master's degree is a plus.
- Minimum of 6 years of experience in digital marketing, with a focus on managing 360-degree digital marketing campaigns.
- Proven track record of developing and implementing successful digital marketing strategies, preferably within the healthcare or related industry.
- Strong understanding of SEO, SEM, social media, content marketing, and email marketing best practices.
- Experience with website management, user experience optimization, and content management systems.
- Proficiency in using digital marketing tools and analytics platforms.
