Digital Marketing Manager ( Non Life Insurance)

  • Sector: 保险和法律
  • Contact: Crizza Abanto
  • Location: 曼谷
  • Salary: THB60000 - THB75000 per month
  • Expiry Date: 09 December 2023
  • Job Ref: BBBH226491_1699495918
  • Contact Email:

Executive recruitment company Monroe Consulting is recruiting on behalf of a leading non-life insurance company in Thailand. The company has been providing general insurance services focusing on general insurance and now expanded to device insurance and has been entrusted by several world leading companies from various industries

The position will be responsible for developing and managing our digital marketing strategy - aligning to our business strategy

Job responsibilities

  • Understanding existing audience data and developing segmentation and profiling of prospects to improve media targeting
  • Developing and managing our digital marketing strategy - aligning to our business strategy
  • Executing online media such as Facebook advertising, Google AdWords Search, Display and remarketing, and new media as required
  • Allocate, manage, and optimize marketing budget toward the most effective result for CPL, CPM and other key attribution measures
  • Keep track and constantly improve marketing performance, efficiency, reach and experiment with new ways to drive growth
  • Monitor and report post campaign performance analysis on paid media channels
  • Make use of digital channels and owned media to cross-sell and upsell products to existing and potential customers
  • Analyze online insurance market and industry trends to define the most appropriate campaigns and promotional activities
  • Plan & co-ordinate with graphic team on marketing materials and digital assets such as testimonials, videos, landing pages
  • Guide other team members on best practice, and work as a team to develop cohesive strategies

Job Requirements

  • University degree in Business, Marketing or Communications preferred or equivalent education and/or experience
  • Minimum 5 years of online marketing experience - in a direct-to-consumer online businesses - ecommerce etc.
  • Experience in building cohesive digital marketing strategies
  • Good leadership skills with previous project and/or team management
  • Background in financial or insurance would be preferred
  • Google certified would be an advantage, along with certifications in social media platforms or paid media.
  • Excellent Thai and English written and verbal communication skills (email, phone, etc.)