Executive search firm Monroe Consulting Group Philippines is recruiting on behalf of a healthcare company providing blood banking services. Our respected client is seeking a Digital Marketing Specialist who will be responsible for developing, implementing and managing the overall media planning strategy of the company. He/she will focus on the 'strategy' element, media planning, and directing digital campaigns and assessing its success:. The job is based in Quezon City, Philippines.
Job responsibilities:
* Planning, creation and execution of an integrated and cost-effective digital marketing strategies across various digital media and platforms
* Analysis of campaign metrics, preparation of performance reports, and provision of recommendations.
* Monitoring of market trends and identifying new digital opportunities
* Staying up-to-date with latest technology and best digital practices
* Coordination with regional digital team in terms of development and execution of digital assets
* Coordination with agencies and vendors for paid media
* Coordination and alignment with Digital Marketing Supervisor for content, creatives and artwork development of all digital marketing campaigns and ads/materials
* Strategy and media planning, design, implementation, optimization, measurement and reporting of the company's digital marketing campaigns and projects
* Integration of all digital assets to increase brand awareness and preference, generate marketing qualified leads and increase client acquisition
* Collaboration on marketing campaigns, initiation of digital activation projects, and measurement of the efficiency and effectiveness of digital channels.
Job requirements:
* Bachelor's degree in marketing, digital marketing, advertising, communications, or related field.
* At least 2 years relevant business experience in a digital marketing or advertising agency environment.
* Proven work experience as a Digital Marketing Strategist
* Experience in planning, developing and managing the overall digital marketing strategy in various digital platforms
* Hands-on experience with digital marketing tools and practices
* Experience with campaign management and web analytics/ad serving technology, including Google Analytics
* Exposure to consumer healthcare setting is an advantage
* Experience in market research
* Experience in planning, organizing, implementing, optimizing, and analyzing Meta campaigns (Facebook and Instagram), Google campaigns (SEO, SEM, GDN, GDA, and Youtube), mobile marketing campaigns, and email marketing campaigns
Digital Marketing Specialist
- Sector: 医院&保健
- Contact: Cherry Anne Santos
- Client: Monroe Consulting Group
- Location: Quezon City
- Salary: PHP28000.00 - PHP30000.00 per month
- Expiry Date: 08 April 2023
- Job Ref: BBBH414148_1678381672
- Contact Email: cherry@monroeconsulting.com.ph