Job Summary:
Responsible for the successful planning, coordination, and execution of new product launches from concept to market introduction. This role ensures cross-functional collaboration across teams, develops go-to-market strategies, and manages timelines, budgets, and resources to deliver impactful product launches. The ideal candidate combines strategic thinking with hands-on execution to drive market readiness and ensure product success.
Essential Job Functions
- Develop comprehensive launch plans, including timelines, budgets, and resource requirements.
- Define launch objectives, key performance indicators (KPIs), and success metrics in collaboration with stakeholders.
- Conduct market research and competitive analysis to shape product positioning and messaging.
- Act as the primary liaison between Product Development, Marketing, Sales, Supply Chain, and Customer Support teams to ensure alignment and readiness for the product launch.
- Host regular cross-functional meetings to track progress, address risks, and align on priorities.
- Partner with the Product and Marketing teams to create effective go-to-market strategies.
- Oversee the creation of marketing materials, campaigns, and collateral to support the product launch.
- Work with Sales and Training teams to ensure product knowledge, sales tools, and onboarding materials are ready before launch.
- Collaborate with Supply Chain and Operations to ensure inventory readiness and seamless distribution.
- Conduct launch readiness reviews and ensure all stakeholders are prepared for the product introduction.
- Identify potential risks or challenges and proactively develop mitigation plans.
- Monitor pre-launch activities, ensuring compliance with regulatory and quality standards where applicable.
- Analyze product performance post-launch, gathering feedback from customers, sales teams, and other stakeholders.
- Identify opportunities for improvement in future launches based on lessons learned.
- Track post-launch metrics such as sales performance, adoption rates, and customer feedback.
- Implement processes to improve launch efficiency and effectiveness over time.
- Stay updated on industry best practices and innovative approaches to product launches.
Qualifications:
- Bachelor's degree in Business Administration, Marketing, or a related field. An MBA is preferred.
- Minimum of 5 years of experience in product management, marketing, or a related field, with a proven track record of successful product launches.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Proficiency in market research and competitive analysis to inform product positioning and messaging.
- Proficiency in using project management and collaboration tools.
- Strategic thinking and problem-solving abilities to develop and execute go-to-market strategies.
