Monroe Consulting Group Malaysia, an executive recruitment firm is partnering with a leading international watch company to hire a Sales Director. The Sales Director is responsible for shaping and executing the commercial strategy for the Singapore and Malaysia markets, with full accountability for sales, profitability, team leadership, and brand alignment. This role will oversee market strategies, manage sales teams, cultivate vendor relationships, and ensure efficient distribution and product launches. The Sales Director must work closely with global stakeholders to localize brand strategies, ensuring long-term, profitable growth. Strong leadership, a strategic mindset, and a deep understanding of the watch or premium consumer goods industry are essential.
Job Responsibilities:
Market Strategy and Planning
- Develop and implement comprehensive market strategies for MGI brands in alignment with global brand direction.
- Analyze market trends, competitor activities, and consumer behavior to identify opportunities and mitigate risks.
- Define the strategic market position of the brand in Singapore and Malaysia, with a mid-to-long-term growth outlook.
Business Results and Growth Accountability:
- Define and deliver clear annual sales and profitability targets in line with regional business plans.
- Drive sustainable and profitable growth by focusing not only on top-line revenue but also on margin improvement, product mix optimization, and channel profitability.
- Establish a performance-based culture with clear KPIs, ensuring teams are aligned and accountable.
- Continuously identify growth opportunities while ensuring compliance with pricing discipline, brand positioning, and customer experience standards.
- Lead business reviews and sales forecasting processes with data-driven insights.
Team Management
- Lead, inspire, and coach a high-performing sales team across two markets.
- Conduct regular performance assessments and develop individualized coaching and development programs.
- Promote cross-market collaboration and knowledge sharing to enhance regional effectiveness.
Partner and Stakeholder Management
- Build and maintain strong relationships with key retail partners.
- Work closely with internal cross-functional teams (brand, finance, supply chain, SAV, etc.) and global counterparts to ensure brand consistency and strategy alignment.
Sales and Distribution
- Oversee daily sales operations, ensuring strong retail execution and effective channel management.
- Optimize distribution network, identifying channel gaps and potential for expansion.
- Ensure effective in-store execution and consistent consumer experience across markets.
Budget and P&L Management
- Develop, monitor, and control the sales and marketing budget.
- Ensure cost efficiency and profitability while maintaining brand standards.
Product Launches and Marketing Collaboration
- Plan and execute successful product launches in collaboration with regional and global marketing teams.
- Ensure consistent brand messaging and value proposition across all consumer touchpoints.
Market and Consumer Insights
- Conduct qualitative and quantitative research to understand consumer behaviors and preferences.
- Analyze sales and consumer data using statistical tools and provide actionable recommendations.
Job Requirements:
* Bachelor's degree and above in Business, Marketing, or a related field.
* Minimum 8-10 years of relevant experience in sales leadership roles, ideally in watches, jewellery, or premium/ luxury consumer goods.
* Proven track record in driving profitable growth across diverse channels and markets.
* Strong understanding of the Southeast Asian retail and consumer landscape.
* Proficient in using CRM and business analytics tools.
* Fluent in English; knowledge of Mandarin and/ or Malay is a strong advantage.
* Demonstrated ability to lead multicultural teams and manage cross-functional stakeholders.
