Executive search firm Monroe Consulting Group is recruiting on behalf of a well-established multinational food FMCG company. As the business continues expansion in the region, they are looking for a highly driven, experienced and entrepreneurial Key Account Manager to expand growth and market reach in the Philippines and oversight for Malaysia business.
Key Responsibilities:
- Act as official representative of the brand in the assigned region.
- Secure listings and start sales with top retail chains (Top 5 major retail players) in assigned region - including negotiating listing terms, shelf space, launch schedules, and distribution agreements.
- Develop and implement market entry & growth strategies, including: assortment planning, trade marketing activities, in-store promotions, sampling, joint promotions with retailers, seasonal campaigns, etc.
- Monitor and analyze market trends, consumer preferences, competitor activity, and provide regular feedback to headquarters. Based on market insight, recommend the best-suited product assortment (SKUs, packaging, promotional formats) tailored for your markets.
- Build and maintain strong working relationships with major retail chains, distributors, wholesalers, cash-and-carry operators, and other relevant sales channels.
- Coordinate and collaborate internally with headquarters (marketing, logistics, supply chain) to ensure seamless supply, product availability, timely shipments, and smooth execution of promotions or launches.
- Provide regular sales reports, forecasts, market feedback, and business reviews. Track KPIs, promotional ROI, inventory levels, sell-out / sell-in performance, and other relevant metrics.
- Represent the business at industry/trade events, trade shows, distributor meetings, and other commercial activities across the region (as required).
Qualifications:
- Bachelor's degree in Business Administration, Marketing, Sales, or a related field is preferred.
- Minimum 5 years of experience in FMCG (fast-moving consumer goods) sales or key account management - preferably in food/confectionery or related categories.
- Proven track record working with modern trade / organized retail chains, supermarkets, hypermarkets or major retail/distribution channels.
- Experience in introducing new brands or products to market, including handling product listing/launch and in-store campaigns or promotions.
- Strong understanding of the retail landscape, distribution networks, and consumer behaviour in the Philippines and preferably other APAC regions
- Excellent negotiation, communication and interpersonal skills; ability to build relationships with buyers, category managers, distributors, wholesalers, etc.
- Commercial and analytical mindset: ability to analyze sales data, monitor market trends and competitor activity, forecast demand, and adjust strategy accordingly.
- Self-starter / entrepreneurial spirit: proactive, independent, results-oriented, able to operate with minimal supervision - especially important if the role will be the first for our brand in a given market.
- Fluent in English (verbal and written); Native or fluent Filipino (Tagalog / local) language.
- Willingness to do field work and travel as needed
