Executive Recruitment Firm Monroe Consulting is currently working with an esteemed Property Technology company, looking for a CMO to drive their GTM strategy and Marketing efforts.

Job Responsibilities:

  • "Listening" to market trends and directing the company's market research efforts.
  • Liaising with other departments to guide a unified approach to customer service, distribution, etc., meeting market demands.
  • Defining marketing strategies to support the company's overall strategies and objectives.
  • Develop a feasible marketing plan for the department and oversee its day-to-day implementation.
  • Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company's unique "voice."
  • Design and coordinate promotional campaigns, PR, and other marketing efforts across channels (digital, press etc.)
  • Build a highly efficient team of marketing professionals.
  • Create a solid network of strategic partnerships.
  • Design and implement comprehensive marketing strategies to create awareness of the company's business activities.
  • Supervise the department and provide guidance and feedback to other marketing professionals.
  • Produce ideas for promotional events or activities and organize them efficiently.
  • Plan and execute campaigns for corporate promotion, launching of new product lines etc.
  • Monitor progress and submit performance reports.
  • Responsible for producing valuable content for the company's online presence, editorial design and organizing the company's publications.
  • Conduct general market research to keep abreast of trends and competitors' marketing movements.
  • Control budgets and allocate resources amongst projects.
  • Become the organization's agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships.

Job Requirements:

  • BSc/BA in business administration, marketing, communications, or a relevant field; MSc/MA will be a plus.
  • At least 6 years of well-rounded marketing or business development experience in positions of increasing responsibility- with a focus on marketing expansion
  • Three to five years of experience in a leadership role
  • Proven experience as a chief marketing officer or similar role
  • Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)
  • Solid understanding of market research and data analysis methods
  • Ability to apply marketing techniques over digital (e.g., social media) and non-digital (e.g., press) channels.
  • Understanding of different business disciplines (IT, finance etc.)
  • Proficient in MS Office and business software (e.g., CRM)
  • A leader with both creative and analytical capabilities
  • Outstanding communication (written and verbal) and interpersonal abilities.