Brand Manager (FMCG)
Monroe Consulting Group, an Executive Recruitment firm, is partnering with a leading organisation in the Consumer industry to hire a Brand Manager. This opportunity is based in Mandaluyong City, Philippines. Position Overview Drive brand growth and consumer demand through the development and execution of effective brand strategies, marketing initiatives, and innovation programmes. Play a key role in delivering business performance by leveraging consumer insights, managing brand investments, and collaborating with cross-functional teams to strengthen market position and profitability. Key Responsibilities 1. Market, Customer & Competitor Insights Develop a strong understanding of category dynamics, market trends, and competitive activities. Manage consumer target development and translate consumer insights into actionable brand strategies. Work closely with Sales to understand retail and customer needs and identify opportunities for growth. Conduct regular market and field visits to identify emerging opportunities, threats, and changing consumer behaviours. Utilise research and market intelligence to support brand and business decisions. 2. Strategic & Operational Business Planning Lead the development of the annual business and brand plan in alignment with overall company objectives. Contribute to long-term and three-year strategic plans by providing insights from day-to-day business performance and market developments. Identify growth opportunities and develop strategic initiatives to strengthen brand performance. 3. Marketing Execution & Brand Strategy Develop and execute comprehensive marketing plans covering advertising, PR, media, promotions, and other relevant consumer touchpoints. Translate overall brand strategy into clear and actionable marketing plans. Provide strategic direction to advertising agencies, research partners, and cross-functional teams to ensure effective execution. Manage and monitor the implementation of marketing activities, providing regular visibility on progress and recommending corrective actions when needed. Ensure marketing activities are aligned with brand positioning and business objectives. Develop, own, and manage the brand P&L, ensuring effective allocation of marketing investments and resources. Identify opportunities to optimise spending and improve brand profitability. 4. Marketing Innovation & Product Development Identify and evaluate innovative marketing opportunities that can strengthen brand growth and consumer engagement. Use consumer and market insights to develop innovative marketing tactics and optimise existing plans. Lead innovation initiatives from concept development through execution, working closely with Global Marketing and local cross-functional teams. Collaborate with Regulatory, Finance, R&D, Supply Chain, and other relevant functions to bring new initiatives and products to market. Support new product development, product renovation, and other initiatives that contribute to portfolio growth. 5. Data Analysis & Business Insights Anticipate business information and analytical requirements to support timely decision-making. Consolidate and synthesise data from multiple sources, including market research, sales, financial, consumer, and operational data. Translate complex data into clear business insights and actionable recommendations. Evaluate market, consumption, supply, financial, and spending data to identify business opportunities and risks. 6. Performance Management & Metrics Own accountability for key brand performance indicators, including sales, market share, profitability, and brand health. Establish appropriate metrics and performance standards for marketing plans and new initiatives. Track and evaluate the effectiveness of marketing programmes and campaigns using relevant analytics. Monitor actual performance against business objectives and recommend actions to close performance gaps. Provide regular updates and recommendations to key stakeholders and senior management. Key Requirements Qualifications & Experience Bachelor's degree in Marketing, Business Administration, Management, or any business-related course. At least 4 years of relevant experience in Marketing or Brand Management. Experience within the FMCG industry is highly preferred, preferably in food and beverage. Strong background in brand management, integrated marketing, and consumer-driven marketing. Amenable to work onsite in Mandaluyong. Technical / Functional Expertise Excellent knowledge of brand management and marketing principles. Strong understanding of contemporary branding strategies, principles, and models. Solid business acumen and commercial understanding. Strong market research and consumer insights capabilities. Strong analytical skills and attention to detail. Proficient in Microsoft Office applications, including Word, Excel, Outlook, and PowerPoint. Experience in developing and managing brand P&L. Experience in marketing execution across advertising, PR, media, promotions, and consumer engagement channels. Ability to interpret market, consumer, sales, financial, and operational data to drive business decisions. Soft Skills & Leadership Competencies Excellent project and time management skills. Creative mindset with the ability to develop innovative and original ideas. Strong verbal, written communication, and presentation skills. Ability to collaborate effectively with cross-functional teams and external agencies. Highly organised, systematic, and able to manage multiple priorities.
Mandaluyong City
Permanent
Negotiable