Executive recruitment company Monroe Consulting Group's Health and Logistic Services Division is partnered with a renowned organization in hospitality to look for a strategic Director of Sales and Marketing with proven track record in revenue growth to be based in their 5-stars resort in Langkawi.
As a Director of Sales & Marketing you will be responsible for driving revenue growth and enhancing the market presence of the hotel. This leadership role involves developing and implementing strategic sales and marketing plans, managing a high-performing team, and ensuring exceptional guest experiences through targeted marketing initiatives.
Key Responsibilities:
- Strategic Planning:
- Develop and implement comprehensive sales and marketing strategies to achieve the hotel's revenue targets and enhance brand positioning.
- Conduct market analysis and competitor benchmarking to identify growth opportunities and stay ahead of market trends.
- Collaborate with the General Manager and other senior leaders to align marketing and sales efforts with the hotel's overall business objectives.
- Sales Management:
- Lead, mentor, and manage the sales team to maximize performance and achieve sales goals.
- Establish and maintain relationships with key clients, including corporate accounts, travel agents, and tour operators.
- Oversee the development of sales proposals, contracts, and agreements, ensuring profitability and compliance with hotel policies.
- Marketing and Brand Management:
- Develop and execute integrated marketing campaigns across various channels, including digital, print, social media, and events.
- Ensure consistent brand messaging and positioning across all marketing materials and communications.
- Manage public relations efforts to enhance the hotel's image and reputation in the market.
- Revenue Management:
- Work closely with the Revenue Management team to optimize room rates, occupancy, and overall revenue.
- Analyze and report on sales and marketing metrics, providing insights and recommendations for continuous improvement.
- Develop pricing strategies and promotional offers to drive demand during low occupancy periods.
- Event Management:
- Oversee the planning and execution of events and conferences, ensuring they meet client expectations and hotel standards.
- Develop and maintain relationships with event planners and coordinators to attract high-profile events to the hotel.
- Monitor event performance and gather feedback to enhance future event offerings.
- Team Leadership:
- Recruit, train, and develop a high-performing sales and marketing team.
- Foster a positive and collaborative work environment that encourages innovation and professional growth.
- Conduct regular performance evaluations and provide constructive feedback to team members.
- Customer Relationship Management:
- Ensure exceptional customer service by addressing client needs and resolving issues promptly and effectively.
- Develop and implement loyalty programs to enhance guest retention and repeat business.
- Utilize CRM systems to manage customer data and track interactions for personalized marketing efforts.
- Budget and Financial Management:
- Prepare and manage the sales and marketing budget, ensuring expenditures align with strategic priorities.
- Monitor financial performance, including sales revenue, marketing ROI, and profit margins.
- Implement cost-effective strategies to maximize the return on marketing investments.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Hospitality Management, or a related field.
- Minimum of 8 years of experience in sales and marketing within the hospitality industry, with at least 3 years in a leadership role.
- Proven track record of achieving sales targets and driving revenue growth in a luxury hotel setting.
- Strong knowledge of digital marketing, social media, and traditional marketing channels.
- Excellent communication, negotiation, and presentation skills.
- Ability to think strategically and execute tactically.
- Strong leadership and team management skills.
- Proficiency in CRM software, Microsoft Office Suite, and relevant sales and marketing tools.
