Executive search firm Monroe Consulting Group is recruiting on behalf of the country's award-winning digital platform company. Our respective client is looking for a Media Engagement Director who will deliver strategic plans to build engaging audiences and develop comprehensive marketing strategies. This role will be reporting to the Managing Director, with Hybrid work set-up and is located in BGC.
Tasks and Responsibilities:
- Identify key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analysis, campaign results and consumer trends
- Translate results into actionable insights for the team
- Formulate attractive marketing campaigns to drive streaming engagement for artists and their releases, with a focus on YouTube, Apple Music and Spotify
- Detect short-term and long-term scheduling, budget and resource needs
- Create and manage the annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations
- Collaborate on organic social media management and growth by with artists and managers
- Work with the business teams and lead the review of pipeline releases and artist reviews
- Bring tactical and innovative campaigns with a focus on building and continually engaging audiences
- Build thorough marketing strategies for delivering meaningful commercial and promotional strategies for artist campaigns across streaming, mobile, gaming, social media, cross platform and other digital and emerging platforms
- Lead the improvement of marketing plans
- Work closely with direct report, artists/managers, clients, creative teams to create an effective and efficient marketing strategy focused on growing audiences
- Reliably identify partners and opportunities for our artists' market share and managing consistent growth
Job Requirements:
- Bachelor's degree in communications, marketing, advertising or any related course
- At least 8 years work experience in creative music industry
- Strong communication skills (both verbal and written)
- Successful track record in senior marketing roles and creating marketing campaigns
- Excellent leadership, communication, and decision-making skills
- Highly motivated, enthusiastic and with strong personality
- Distinctive communication and presentation skills, strong analytical and conceptual skills
- Flexible and resourceful in challenging and changing situations
- Proven ability to plan and manage budgets
