Executive recruitment company Monroe Consulting Group's Industrial Division is exclusively partnered with multinational organization who is well established in the field of manufacturing.
Job summary
Responsible for building the right setup and end-to-end execution of integrated marketing & communications setup in region Asia-Pacific (both in digital and physical formats). To assure common recognition of the Company from the outside and to aid building of the Company's brand image. Global responsibility of brand owner management and it's active engagement. Ensuring marketing & communications strategy is well defined, its objectives are implemented effectively and within budgets.
Key job responsibilities include:
Adherence to the Company's global marketing governance and communications guidelines
Lead development of marketing and communications setup in Asia-Pacific
Define the marketing strategy in both physical and digital terms and ensure its alignment with global marketing services, segments and respective countries
Fully accountable to deliver on the defined objectives for marketing & communications within agreed timeline and budget
Lead the region Asia-Pacific and its countries on Advertising, Trade Shows, Promotions, events, giveaways, etc. requirements
Lead in alignment with country and MDI teams to build a repository and annual plan of marketing activities to participate in with respect to trade shows, conferences, key industry journals, industry association participations etc.
Define in alignment with country and MDI teams to build and execute an annual calendar of digital marketing activities and channels to target
Support the region Asia-Pacific and its countries in terms of right forums to market and on the content and layouts of their communication during Product launches
Resolve any trade mark related issues in cooperation with the segments
Lead development of potential customer databases to strengthen the marketing reach
Global responsibility of brand owner engagement in conjunction with other Company regions and HQ
Ensure implementation of the Corporate Identity (CI) in the region with regards to customer communication in close coordination with the Company's group marketing
Support any website and / or global marketing initiatives which requires regional inputs
Develop and keep the regional and segment presentations up to date
Establish Cost Transparency and reduce such cost by using synergies between regions and segments
Support the Segments and the global marketing teams in case of shortage of manpower in their teams
Key Job requirements include:
University degree in Marketing or in other relevant field. Digital marketing education / certification is required Experience (number of years)
Minimum 10 years of marketing & communications experience with at least 5 years hands-on experience in digital marketing. Previous brand owner management experience will be preferred but not mandatory Knowledge and skills (general, technical and soft skills)
Developing marketing strategy and executing the same
Building marketing & communications team
Team Player
Excellent communication (written and verbal) in English
Creative strength
High social competence
Good negotiation skills
Analytical competence and commercial understanding
Marketing Formation
Experience in Marketing and Communication
Technical understanding (IT) Other requirements (certifications, specialized training, languages and % of travel requirements)
Excellent command of both oral and written local language and English are required
Good command of both oral and written additional language is beneficial
Digital marketing certification or significant hands-on experience
Up-to 33% travel mostly within Asia-Pacific - Willing to travel
